White hat SEO uses techniques and strategies that target the target market as opposed to a search engine. The techniques and strategies consist of using keywords, performing keyword analysis, research, rewriting meta tags, backlinking, linking building, and SEO copywriting. Black hat SEO uses techniques and strategies that help a website rank higher on search engines […]
SEO has a lot of different components that ensure its effectiveness. To name a few; optimising URLs, effective content, meta tags, and then there’s keyword research. SEO keyword research is the process of discovering the right phrases that your prospective buyers are in fact Googling when searching for your company’s product or service offering. Identifying […]
SEO or Search Engine Optimisation is considered a marketing discipline. Having an SEO strategy in hand helps websites to rank higher in search engines. But where do you start your SEO strategy? As an SEO Agency that helps clients to plan and execute an SEO strategy for their website, TopRankings have the answer. Starting a […]
