Plumbers will unanimously agree that owning a plumbing business is a lucrative career. It’s the type of business that an individual can start as small and expand in next to no time. While the growth of plumbing businesses is rapid, it can grow into a household name more quickly with the help of search engine optimisation.
In today’s digital age, where a large majority of potential customers spend a bulk of their time online, SEO for plumbers is essential to consider. However, not many plumbers are tech-savvy and understand the concept of SEO. Here, we will cover the basics and talk in detail about SEO for plumbers, including a thorough guide to online marketing for plumbers; so, without any ado, let’s get right to it.
SEO for Plumbers
To put it simply, SEO for plumbers is all about making your plumbing company’s website stand out on search engines. Plumbers SEO is crucial to rank higher on Google, Yahoo!, Bing, Baidu, and more of the world’s top search engines.
Just imagine – your plumbing website appearing on the first page of search engine results. Securing a top position means drawing the prompt attention of internet users worldwide. Your company’s website, thus, will be viewed more frequently by a large number of potential customers. This, in turn, will increase the prospect of your business to grow exponentially, and that too, in a short time span. To achieve this goal, your website should be optimised – improved – in the sense that it delivers the best search engine result.
It’s important to note that the strategies for SEO are complex and change more often than expected. This is because Google is continuously updating the algorithm that determines search results. Generally, SEO best practices can become outdated in a matter of a few months. Therefore, a plumbing company focusing on its SEO and digital marketing should stay on top of SEO and online marketing trends to stay relevant.
Digital Marketing for Plumbers
Going online is the most effective way to start marketing your plumbing services. Unlike traditional marketing strategies, digital marketing for plumbers is cost-effective, effortless, and reach a broad audience in no time.
- Website Design
- Search Engine Optimisation
- Pay Per Click (PPC)
- Social Media Marketing
- Email Marketing
In 2020, services in relation to digital marketing for plumbers have had a drastic impact on plumbing businesses. Plumbers have leveraged from an array of digital options including as follows:
Plumbers need to have a high-functioning website with SEO-friendly content. This ensures your website to rank higher on search engines and a faster conversion rate of leads into customers.
Digital marketing includes both local as well as international search engine optimisation. Ideally, a plumbing company should focus on both to reach a wider market. However, when starting out, a plumbing business should make its name locally; and then jump to the international market.
This is a mode of internet marketing in which plumbing companies attempt to buy organic visits to their site. PPC is known to be the best way to generate traffic to your website. The effectiveness of the marketing tactic lies in the fact that it doesn’t aim to “earn” organic visits to their site.
Among the most essential digital marketing options, social media marketing reigns supreme. Knowing the platform where the majority of your customers or even potential customers hang, can work in your favour. You can directly reach out to them through the social media platform your customers use and convert them from merely interested customers into legit long-standing customers.
Email marketing works best for plumbing companies that want to engage with their customers via email. For this technique to work, ensure your customers have a valid email and that they use it as well.
Starting out your digital marketing campaign can be overwhelming for plumbers. However, knowing how to go about your plumber digital marketing can ease up your endeavour.
- Start with a Website
- Responsive and mobile-friendly
- Easy to navigate
- Valuable content
- Invest in SEO for Plumbers
- Claim and optimise your Google My Business page.
- Get customer reviews on your Google My Business page.
- Get customer reviews on other social media platforms as well.
- Optimise your site’s content for your local area services.
- Optimise the heading tags (H1, H2, etc.) on your web pages.
- Include your plumbing business schema mark-up to your site.
- Use the Google Local Services AD program
- Focus on Local SEO
Kick-start your online marketing campaign with a website – it will be the main source of interaction with people you want to work with. Make sure your website covers these features to be optimised:
One of the most effective ways to get plumbing leads is through search engine optimisation. Focusing on SEO will also enable you to enhance your website performance. The easiest ways to improve your plumbing SEO results are:
As we discussed investing in PPC ads earlier, there are many ways to do it. However, plumbing businesses have found using the Google Local Services AD Program the most effective of all. This is an online ad program that allows you to pay only when someone calls you. For this, you will have to become a verified Google-guaranteed contractor. And then you will receive plumbing leads by a call.
What makes this PPC method better than others is that you have to only pay for verified leads.
Did you know that 86% of people trace the location of a business on Google Maps before hiring it? To dominate your city market, use local SEO, which is an optimisation technique where you design your site in such a way that it maximises your visibility to local customers by showing up on top of the search engine results.
SEO Services for Plumbers
SEO services aim to ensure your site remains visible on the search engine. Some of the main search engine optimisation services are as follows:
- Keyword research
- On-Page and Off-Page SEO
- Your blog posts should target a specific keyword (and related keywords) that brings attention to search engines.
- Use proper headings and paragraphs that contain the targeted keyword of your choice.
- Include images as well as meta tags (meta title, meta description, meta images, etc.).
- Optimise the length of your blogs. For instance, your blog posts should be a minimum of 300 words or longer.
- Include high-quality links to increase your content’s credibility as well as visibility. Internal or external linking tools can come in handy here.
- Post content daily to stay active and relevant.
- URL Optimisation
- Page Loading Speed
Keyword research is crucial for exploring words and phrases that people use in search engines. While this process of keyword research may sound easy, it’s far from so. Keyword research takes a lot of practice and high-level expertise to master.
Using unique keywords in your content will ensure your site to show up on top of search engines. However, the key is to understand what keywords will generate the desired result. This is only possible if your keyword game is strong.
Off-page SEO has to do with the promotion of your website outside the boundaries of your website. It is mainly about link building to make your plumbing business more authentic and appealing. On the other hand, on-page SEO techniques deal with improving your website so that you secure a high ranking on search engines. Blogging is a crucial component of on-page SEO.
You should feature SEO-friendly blog posts on your website. This drives organic traffic to your site and converts visitors into customers. When blogging for your site, remember these tips:
Optimising your URLs is crucial for SEO maximisation. The best URLs are those with less than 255 characters, contain hyphens to separate different parts, and include target keywords.
Page load time is important for your search engine ranking. Having fast-loading sites will ensure your site to be ranked on top of search engine results. Additionally, it helps convert and retain customers.
Advertising your plumbing business on the internet is the need of the time. It’s hard for plumbing companies to attain local (or international) recognition without having an individualised presence online, especially on social media.
Whether working independently or for a company, plumbers should have a solid social media presence for their business. It’s the best way to engage with your target market and expand your business in a short time. The best part is that social media marketing costs you not even a single penny!
- Post Regularly
- Reply to Your Followers
- Share and Like Posts By Other Users
- Post Customer Feedback
- Give Respect
- Have Prizes and Giveaways to Win
The trick to drawing attention online is by regularly sharing useful information on your social media information. Try posting something related to your field. This will give you a chance to flex your knowledge and show yourself as an authority to your potential customers. For instance, share information on common plumbing issues or DIY ways to fix a broken faucet, etc.
Don’t hesitate to interact with your target audience via the comment section. For instance, if someone has said something on a post you shared, reply back to them. This is a great way to personalise your relationship with your potential customers. Being nice and friendly to your followers will also encourage them to hire you for plumbing or related tasks.
This is another great tactic to start a conversation with your target audience online. Sharing and liking other posts will also show you are active, social, and approachable – all the traits that can boost your plumbing business.
Allow your customers to post their feedback and ratings on your social pages. The better the rating and feedback, the better is your social media identity. Having a good online reputation will motivate previous clients to work with you again and encourage new customers to trust you with your plumbing services.
Always be respectful with those online. Don’t be rude or humiliate anyone who comments on your social pages, even if they are mean or nasty to you. Deal with them calmly and professionally, no matter what. Just because someone is being impolite doesn’t mean you have to stoop to their level. Maintain your dignity and handle bad situations with the utmost grace – always.
To increase followers on your social media, have simple yet fun games. For instance, ask users to like, share, and comment on your posts, and one of the participants will get a chance to win a gift in a lucky draw. Or, to spice things up some more, you can ask your followers to ask their family and friends to like your page and whoever gets the maximum number of people to like your page will get a plumbing matter fixed for free!
Whether you have recently launched your plumbing business or are in the game for a long time, look no further than TopRankings to excel in your SEO campaign. Working with us will allow you to customise your online marketing strategies with respect to your unique target market and business goals.
TopRankings is a well-esteemed SEO agency in Melbourne, Australia, known for its SEO and digital marketing strategies. With our top-notch SEO services, clients receive excellent SEO results and verified traffic and conversions.
To work with a widely respected and trusted online marketing agency, we are just a call away. Dial 1300-881-911 or drop an email at email@example.com. You can also visit us at our Melbourne/South Yarra offices.
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