What you may not know is that the boom in organic site traffic or a decrease in Google ranking often comes down to you not working with the top SEO Melbourne Company. It’s because of these major consequences that your business has to be extra careful in choosing the SEO company you work with. Pick poorly and your brand’s online presence could get badly hurt and it would take some time before you can get it right back up on its feet.
With the right SEO partnership, however, your company can increase sales and decrease advertising budget, and still leave a great impression on potential customers and regular site visitors. This brings us to the question: what makes for the best search engine optimisation company? How do you know if the one you’re talking to is the right team to entrust your SEO efforts?
Getting the answers to these questions may not be easy but we’ll get you started and point you in the right direction. So stick around as we break down why you’ve come to the right place.
Why Best SEO Melbourne Toprankings Is Different
The best SEO Melbourne company is never to be judged by who makes the most noise.
If you’ve just started asking around for directions, you’ll find that most SEO firms will consider themselves authorities in this field. Many will even tell you how they’re a top competitor in the industry without having anything to really back their tall claims up. And yet countless Australian businesses still fall for the oldest trick in the book, taking the bait hook, line, and sinker.
With TopRankings, we talk the talk as well as we walk the walk. As an SEO agency, we understand that you want to know if we’re competent at what we do and you’d certainly be right demanding to be with a competent team. After all, you wouldn’t want your ongoing SEO milestones thrown out the window just because you handed it over to a company who doesn’t know what to do with your current momentum.
In this regard, we’re glad to reflect that we dominate page #1 of Google for many phrases including ‘SEO Agency’, ‘SEO Agency Melbourne’, among many other competitive phrases. Clearly, we’re not just all hype here.
This isn’t all that separates us from most agencies though.
As a Top SEO Company We Don’t Sell Guarantees
If the company you’ve approached guarantees results within the first 60 days or you get your money back, you should be a little wary. When a promise seems too good to be true, it usually is.
What you, and most people in fact don’t know, is that there is simply no way to know where your website will get ranked after implementing the needed optimisations. After all, the biggest search engines haven’t yet revealed the way they rank websites for certain user queries. To put it simply, no one outside of Google knows exactly what will rank your domain higher than a competitor’s.
With the degree of mystery involved in the practice of SEO, you can use this knowledge to gauge a firm’s understanding of the concept. When they still insist that they can deliver you results within a specific time frame, they could be employing black hat strategies. Trust us—you don’t want to go down that road.
Once Google finds out about such unethical methods, your website can be slapped with heavy penalties that are bound to set you back further than when your SEO campaign started. We’re sure you wouldn’t want that to happen to you!
Being an ethical company who understands the many factors involved in an SEO campaign, we have an honest conversation with you about realistic time frames. From there, we’ll determine how to best go about the campaign with consideration of your current SEO performance, competitor analysis, and your website’s health.
Here at TopRankings, we don’t simply think of ourselves as consultants. We take a relational growth approach with our clients. That’s how much we favour long-term partnerships over a transactional relationship.
While other agencies scramble to make a sale by selling you limited keyword packages, we don’t buy this practice of restricting your SEO efforts in favour of bigger commissions. Jump over to our fence and we’ll run an unlimited keyword campaign for you!
We understand full well how not being able to target the right keyphrases can significantly impact the success of your optimisation goals and your business growth. With a fixed monthly investment, we deliver you unbeatable value by helping you target as many relevant keywords as possible.
No two SEO campaigns are alike; so what might work for one website may not be as effective with another. Despite this fact, it’s quite unfortunate to see many SEO agencies employing salespeople whose main agenda is to hit sales targets, even if that means running your campaign through the same one-size-fits-all approach.
When you can’t seem to get any honest, strategic advice about what your online platform needs are, TopRankings is your best bet. Before we sign you up for SEO, we’ll look at your website and assess how well it’s faring in the optimisation department before we recommend any action plan. And no matter the scope of the changes to make, our sister agency, Digital Rescue, is always ready to get your site through redesign when necessary.
As much as we value sales growth, we value continuing partnerships more! We want to see your virtual business to take flight because—forgive the cliché—your success is our success.
For the sheer convenience, it’s hard to resist signing up with a full service agency whose service encompasses all departments, including social media management. Just remember that it’s rare to find larger companies that deliver strongly across every digital marketing channel.
This strategy of putting all your eggs in one basket may not be wise because not every digital marketing channel delivers the ROI your business truly requires. Often agencies lock you into a binding contract where your digital marketing is locked down and they determine where the spend will be allocated. With this approach often they would commence with SEO, deliver poorly only to then ask you to shift the budget to another advertising channel to make up for their poor performance.
With TopRankings, we’ve consistently delivered on our goal of getting clients the largest ROI from SEO and Adwords channels. It’s this laser precision that has given us the audacity to claim the simple fact: “we deliver.”
That’s the beauty of working with a proven and specialist SEO agency.
Pick an SEO Company that’s too big and you run the risk of working with people who care little about giving a personal touch to the way they handle your campaign. You’ll likely be put through run-of-the-mill SEO campaigns that would either be a hit or a miss. That’s not how we do things here. With TopRankings, you’re not just a number on our spreadsheet.
Fast-growing SEO firms often juggle hundreds of clients and this means your site optimisation is simply run through a generic checklist with little attention to detail. Because each website has different needs, this haphazard strategy may not match your business objectives.
Because we work with quality as a top priority, we screen and apply a strict SEO technical qualification criteria and benchmark when deciding which clients to represent. We go in-depth in understanding their needs and expectations, before agreeing to represent our clients for SEO. We don’t want to bite off more than we can chew, especially when it’s at the expense of valued clients for the sake of ethics.
Most sizable agencies have you at the mercy of revolving door account managers. We know this intimately as many of our clients left their previous agency for lack of service such as waiting over a week for a response from their account manager.
In a real-world setting, this kind of treatment can be outright frustrating. It’s exhausting getting your thoughts pieced together; let alone having to repeat the same line several times in a row as you speak to one too many account managers.
As a growing SEO firm, we keep communications centralised so all campaign concerns can be seen and sorted out with better efficiency. We don’t want to waste anyone’s time, after all.
In general, there’s a good way to tell SEO agencies apart in your goal of finding the best in the niche. While the search is a straightforward process—just look it up on search engines and you’d be getting a ton of prospects in an instant—working with one may not be. There are a few things to take note of and that will require you doing a bit of legwork to dig up what’s up with the prospect firm you’re about to hire.
To help you in this regard, we’ve listed down a few practical tips.
Come to a subpar firm with a generic goal of “increasing organic traffic” and you’d be playing right into a phoney deal. Understand that organic traffic doesn’t automatically translate into increased revenue so you have to be more specific with what you aim to do with your SEO efforts.
To be less ambiguous in this regard, sit down with your team and outline what you want SEO to do for you. Do you want an increase in conversion rate or a reduction of your site’s bounce rate? Are you aiming to rank for certain keywords and boost the sales of a specific product line? Are you aiming for an increase in ad revenue?
By being clear with the result you expect from your SEO efforts, you can better gauge which service you require as well as zero in on a company that can meet your specific requirements.
While SEO, the process of optimising a website for better search engine visibility, is difficult, it doesn’t mean it can’t be understood. You’re probably just talking to the wrong guys.
Experts who claim that they have special insight into search engine algorithms or play up SEO as something almost mystical in nature could be hiding something up their sleeves. Someone who has a deep understanding of the concept, on the other hand, should be able to explain the details to you in layman’s terms.
Your SEO campaign is best entrusted to people who go the extra mile to put you on the same page, after all.
Once your campaign commences, you need to have a clear method of charting any progress made. This is why it’s crucial that you and your prospect SEO agency have to be on the same page when it comes to Key Performance Indicators (KPIs).
You not only need a firm who understands SEO metrics, but also one who gives you access to raw SEO data. Although most specialists will condense information into a report that you can digest, you’ll want to see the figures yourself so you can proactively get involved in every phase of the optimisation.
Once you have access to the raw data, you may get lost with the many graphs, charts, and terms to interpret. To zero in on the digits that matter, be familiar with these important KPIs:
- Conversion Rate: This indicates the percentage of visitors who sign up for your newsletter, buy your products, or complete your enquiry form.
- Page Load Time: As its name suggests, it is the amount of time it takes for a page to load. In SEO, this has direct correlation to the bounce rate or how quickly people leave your domain.
- Organic Sessions: Considered the most basic and most important in most SEO KPIs, this one indicates the number of traffic visitors to your website directly from an organic search.
- Keyword Rankings: This metric shows the target keyword you rank for and how much the ranking has increased since getting optimisations done.
SEO, for the most part, is a process. Attaining organic website traffic and hitting SEO goals normally take time so a partnership with a chosen agency can realistically span for years. Because you’d be getting into a long-term business relationship, that means you have to be extra careful in choosing the specialist to work with.
Why is getting the right SEO partnership so critical, you ask? Because the right agency has the power to transform your business and an incompetent one can badly hurt your business growth for years to come.