Digital Marketing for Roofing Company
: Why Are Keywords Important?
The competitive edge, growth & sustainable leads you’ve been searching for.
Roofing company SEO is highly important since it makes your online presence increasingly visible. There are probably many other roofing companies in your city or region. SEO can help optimise the content and website of your company to stand above the crowd. The right keywords are part and parcel with good SEO. They can decide whether your digital marketing will be a success or not. Correct keywords involve proper keyword research and optimisation.
Keyword research is quite a difficult process that involves making a list of potential keywords your audience could be putting into their search engines. There are two types of keywords: long tail and short tail keywords. The former has a greater chance of ranking since they are more specific to your business. For example, you have a better chance of ranking for ‘roofing companies in Lorne’ rather than ‘roofing companies’. There is less competition in the first one for you to beat. Being mindful of competitive keywords is important.
For keyword research, you will also need to keep in mind the changing trends and words that the audience will be likely to use. For example, customers may be more likely to search for roof insulation before winter arrives in order to prepare for the incoming cold.
Looking for the right keywords doesn’t just mean going through Google Autocomplete. There are software programs and online tools that you can use to create a list of potential keywords to target.
When you have the keyword list, you can move on to optimisation of keywords. A roofing SEO agency will keep the latest changes for search engine algorithms in mind when it comes to this part of the marketing campaign. For example, Google used to highlight smaller articles a lot more. However, the best practice nowadays is to have longer, detailed, well-written articles with proper keyword insertion.
Flooding the article with roofing keywords may not work either. They should be added to the content in a more natural way. Search engines often look for LSI keywords too. Basically, the bots look for some words that should also be in the article for it to be informative enough. For example, an article on planting roses should include words like soil, fertiliser, watering, drainage, etc.