SEO Agency Melbourne

Melbourne’s best agency for future-proofed ROI and business growth.

SEO Agency Melbourne TopRankings combines data-driven strategy and technical insight to land you consistently extraordinary results – now, and into the future. We can’t wait to get you started on your SEO journey.

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Why choose TopRankings?

We understand that achieving great SEO results can seem like a huge mountain to climb. With increased website traffic, conversions to quality leads, new sales and ROI on the table, we know you’re looking to get great results that are sustainable for years to come.

As the SEO Agency Melbourne and nationwide businesses swear by, we offer extraordinary value-add via our industry-leading approach to SEO featuring:

And that’s just the beginning.

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SEO Agency in Melbourne

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The services and solutions we offer

You won’t find an SEO Agency in Melbourne that cares as passionately about your sales leads as we do.
Here’s how we do it.

At TopRankings, client insights form the heart of our SEO offerings. By maintaining a genuine curiosity and interest for your business, target market segments, current and future front objectives, and more, we offer tailored, Unlimited Keyword Campaigns that embrace in-depth understanding of your specific operation and industry.

Once we’ve shared an exploratory conversation, we lead an internal audit of your current SEO value. As the only SEO Agency in Melbourne to offer an approach this comprehensive, we cover each and every base: from analysing your current rankings, website traffic, conversion rates and on-page content and coding gaps to assessing website speed and performance and your ranking

At TopRankings, our Unlimited Keywords Campaigns are crafted specifically for each of our valued clients. No one-size-fits-all corner-cutting here: just competitive, consistent and data-informed SEO offerings best-fit for your business and vision. For a straightforward monthly investment offering ongoing internal SEO campaign refinement, our clients enjoy increased ROI, conversions, and satisfaction across the board.

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Are you choosing the right agency?

If you’re searching for a Top SEO Agency Melbourne brands know and love, here are some critical questions to ask as you shortlist providers:


Client Care:

Do they demonstrate a genuine interest in your business?


Industry Competitors:

Have they sought to explore who your direct industry competitors are, and why?


Unique Selling Proposition:

Can they articulate your unique selling points and communicate these effectively?


Attracting Customers:

Can they demonstrate a clear understanding of your target audience?


Website Health Score:

Have they reviewed the initial health status of your website, factoring in usability, SEO content and conversion elements?


Another Sales Call:

Do they offer genuinely tailored solutions or are you just another client?

Did you answer no to any of the above? Don’t settle for second-best. Choose TopRankings today.

Our SEO Services Lead the Pack

The TopRankings approach

At TopRankings, Our SEO Services cover far more than keyword research, copywriting and performance reports. Backed by proven expertise and data-driven insights, our clients access a tailored combination of premium, high-yield SEO tools such as:

As time passes, websites become dated in their copy, coding, formatting, SEO health, and more. Sadly, many agencies overlook the importance of SEO migration, planning and many SEO-critical tasks when launching a newly developed website. Ineffective migration can lead to catastrophic loss of rankings, organic traffic and new leads. At TopRankings, we see our highly effective, industry-leading migration process as a vital insurance policy for your business.

A ‘backlink’ for any given web page or resource is a link from a different website back to that page. Toxic or broken backlinks can seriously harm organic traffic to your website. During ongoing SEO campaigns, our team monitors your link profile to ensure alignment and full compliance with Google’s guidelines. TopRankings’ proven link review audit and disavow process has seen Google lift already-placed penalties which has previously held back our clients from their SEO goals.

Best practice in SEO is a constantly changing landscape. With TopRankings’ SEO experts in your corner, you’ll be in a consistent position of market dominance. We help you navigate changing industry practices with ease, adapting our methods and wielding our powerful Unlimited Keyword campaigns as we work. We’re proud to partner with many of our clients long-term, assisting with effective SEO migration across the lifespan of a company and its website.

Leading SEO agency Melbourne knows and loves

Leading SEO Agency Melbourne


Experience genuine, tailored partnership for lasting growth.

In the ever-changing SEO landscape, we don’t just set and forget like other agencies. As the Leading SEO Agency Melbourne businesses have trusted for two decades, we’re passionate about your ongoing growth
and productivity.

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Our clients are:

  • Long-term: many of our customers have worked with us for 5+ years
  • Trusting: our clients trust our proven expertise and results-yielding strategy
  • Satisfied: we maintain a   consistent 4.8-star Google ranking’
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Our clients experience:

  • Depth of feedback: full-scale reviews of current rankings and website performance
  • Tailored solutions: in-depth analysis of gaps in their ongoing approach to SEO
  • Knowledge gain: a greater understanding of how website traffic contributes to sales leads

We’ll take the time to understand exactly the kind of leads you want to attract to your brand, then collate a best-in-breed set of SEO tools and strategies to help bring your goals and vision to life.

If you’ve been looking for a Leading SEO Agency Melbourne businesses know and love for lasting growth, we’re ready to welcome you.

Which decision-maker are you?


General Manager

Exhausted but excited.

Ben’s been burned by damaging SEO guarantees and treated like ‘just another client’ by deal-toting sales reps. He’s sick of wasting money, and ready to feel genuine care and results from his next SEO agency.


Marketing Manager

Thrive or dive.

Jess desperately wants her brand’s website to attract high volumes of the right customers. She faces the critical decision of choosing the right agency to deliver lasting leads, boosting her reputation and credibility.


Business Owner

Ready to invest.

Ali craves lasting growth and reliable leads but has fallen victim to the short-term, empty and damaging promises of other SEO agencies. He realises that quality and ROI doesn’t come cheap.

Ready to make the switch?

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That’s easy: above all, its’ our two decades of proven expertise in creating sustainable leads and untold business growth for our clients that puts TopRankings at the top of the pile. We’re all about conducting straightforward, honest, jargon-free discussions with our clients; being clear about what we find, and precise in the actions we recommend. You won’t find any quick-fix, severely damaging Black Hat SEO tactics here.

What’s more, TopRankings’ trademark Unlimited Keywords campaigns drive more sales encouraging exponential business growth for years to come.  It’s because of this unmatched value and ROI that so many of our clients have been with us for 5+ years.

Truly outcome-focused, we offer unequalled experience and unmatched honesty – values that underpin the unrivaled ROI and business growth we offer to our customers. While other providers make grand claims of outcomes that often can’t be substantiated, our proven SEO strategy is strictly data-driven.

We won’t ask you to shift the budget into other channels. Why? Because we offer you real results. To achieve this, we take a deep-dive into your current digital marketplace performance, completing a detailed audit assessment of your current website health. From there, we seek out evidence on which we base our recommendations and actions. Put simply, we take the time to understand your business, placing this knowledge at the core of everything we do.

For two decades straight, it’s been our successful mission to deliver real organic search results to a range of diverse industries.

At TopRankings, we commit to sustained and long-term growth rather than the harmful, short-term fixes offered by other providers. We’ve conducted thousands of extensive diagnostic SEO audits and website reviews for our valued clients. We seek out gaps to fill, improvements to make, and ways to accelerate both your website speed and current marketing campaigns. At this agency, transparency is key. You’ll receive regular and detailed performance progress reports covering the key metrics in play.

Once effective SEO campaigns are put in place, they should start working almost immediately. However, this certainly doesn’t mean instant improvements in results. Timeframes from results are heavily dictated by your traction to-date, the competitive landscape of your industry, chosen terms, and course of action. If, for example, we’re helping you begin your SEO journey from scratch, sustainable results may need between 9-12 month to take effect. However, if your website is hovering on page #2 for some terms, then it’s possible for page #1 results to take shape within the first 90-120 days. Our aim, for all our clients, is to deliver increasingly-rich improvements which translate, over months and then years, into long-term, stable, growth. 

Note: any company promising sweeping, immediate results within X no. of days is likely more interested in Black Hat-driven profit than your long-term growth. Such actions can cause an incredible amount of harm to any business with your SEO investment backfiring before your very eyes. We should know; we’ve helped too many companies recover!

eCommerce is a growth area in many industry sectors. You’ll be pleased to know that we’ve helped and delivered excellent results for a range of businesses with an eComm facility, and can do the same for you.

To provide our trademark, custom-fit approach, TopRankings takes a thorough and rigorous approach to auditing the website of every new client. Careful consideration is also given to which clients would be a good fit for TopRankings based on approach, history and the content management system (CMS) in which the website has been built. For many of our eCommerce business clients, the starting point of their SEO journey is an expert assessment of their current website, SEO techniques, and Adwords usage. Because eComm sites can be more complex, this provides us with a comprehensive overview of gaps, fixes and all possible gains.

Yes. But put simply, this disastrous situation needs urgent attention from professionals who truly understand how Google operates. 

Sadly, it’s often the case that other agencies or even clients themselves – through a lack of knowledge or experience – can turn to harmful, Black Hat SEO strategies creating short-term gain at long-term expense. The result? Strong sanctions on your search results, implemented by Google. Recovering from these extreme penalties is possible, but requires specific, key actions to be followed. Our TopRankings professionals are skilled in using such techniques as smart as they are Google-friendly. Through a proven link review and clean-up process, TopRankings helps businesses recover from Google penalties, then climb back up the rankings to the position they deserve.

No. Never. To be frank, we could leave the answer there. 

While we avoid associating with any business who employs Black Hat tactics by choice, we appreciate that the inadvertent use of such approaches – through a lack of knowledge and understanding – should not prove fatal to your business. In any case, we’ll happily have a discussion with you about best-fit options moving forward. Once you know about Black Hat tactics, you’ll start to see these reflected in the offers made by other SEO agencies – think “guaranteed results with X no. days”. There’ll be none of that here. Your reputation, brand and long-term viability – as well as ours – depends on it.

Almost certainly. Among the fields in which we have gained successful outcomes as proven SEO, Adwords and business growth providers are:

  • Construction and other trades
  • eCommerce Retail
  • Travel
  • Medical, Health and Well-Being
  • Legal
  • Finance
  • Registered Training Organisations
  • Property
  • Courier and Transportation
  • Not-for-Profit
  • Printing
  • Solar Energy 
  • …and many others

At TopRankings, each client is treated both as an individual and a ‘new-build’. No matter the size of the company – from an Australian multinational to a family-owned-and-operated Australian business – we offer an unmatched level of expertise and commitment to your specific needs and goals. Don’t see your industry listed? You can be sure we’re still able to help. Contact us for more information.

The strategy involved in inbound digital marketing is a key growth-driver for both eCommerce and bricks-and-mortar businesses. Generating leads – especially high-conversion ones – is completely vital for any contemporary business.

Overall, our aim at TopRankings is to quickly connect our clients with active prospects – that is, qualified leads who are ready to be converted into real-time customers. Leads are generated through two main, proven drivers. Firstly, Google Ads. This serves to provide instant leads within the first week of a campaign going live. Secondly, SEO – by contrast – is a longer-term strategy; activating its potential builds an ongoing and increasing business advantage over competitors  Optimising the conversion rate can involve the use of deep-dive technologies to provide true data insights. These allow our TopRanking specialists to segment audiences for the delivery of thoroughly precise and effective communications. Such knowledge also helps in the creation of highly responsive websites, delivering an intimate and personalised online experience.

Since 1993, WordPress has built a superb reputation as a responsive content management platform. It’s now used by over 40% of such platforms, with more than 400 million people viewing over 24 billion pages each month. Our custom web development team at sister company Digital Rescue trust WordPress because it offers a platform that is both stable and supremely innovative. And yet, it still offers clients a wonderfully clear interface that anyone can learn to use. What’s more, WordPress is unmatched in its flexibility, scalability and SEO-friendly attitude making it one of Google’s favourites.

Our transparent and communication and hassle-free reporting processes are one of the keys which allows TopRankings to stand ahead of our competitors. We’ve known rivals who only ever deliver good news. Unfortunately, their clients believe everything is going wonderfully until suddenly, it isn’t!  Our team delivers open and honest performance reports on the progress of our WordPress site builds, rankings, traffic sources, Adwords, and new enquiries. We assess how effective our actions are, always reflecting on how we can improve your growth. Where results aren’t tracking as expected, we have a frank discussion with you, outlining the options available to your specialist SEO consultants.

Like any commercial business, we allocate time and resources based on your allocated budget. However, the key here is that we spend our time particularly wisely.  Firstly, we take the time to undertake a deep audit of your website, making clear and knowledgeable diagnoses that inform creation of our custom-fit SEO strategy. Then, we only take on a selected, certain number of clients during any given period. This means you can rest easy knowing your business is our priority.

Industry awards, mentions and partnerships.

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