We know your tradie business focuses on manual skills to provide a service. However, marketing it digitally has become vital in this day and age, where people use the internet to search for all kinds of services.
Improve your online presence to attract more customers and build your brand image. Here are some digital marketing essentials or tradies:
Boost Your Tradie SEO
The importance of Search Engine Optimisation (SEO) as a digital marketing tool cannot be overlooked for a tradie business. SEO is a process that is focused on increasing the quantity and quality of traffic on your website.
Many people looking for the services of a tradesperson are likely to search for them online. Statistics show that Australian homeowners interact with approximately 7 tradies every year. SEO is aimed at improving the ranking of your website so that it appears higher on the search engine results page. This is a key marketing technique as it makes your website more visible to home and business owners searching for tradie services.
If you own a tradie business, it is time to embrace technology and create a website for marketing your services. Once your website is functional, it is time to optimise it to increase awareness about your business and attract more potential customers. A comprehensive, user-friendly, and easily navigable website is sure to get favoured by search engine crawlers and help your website move further up on the search engine result pages. Here are a few features that SEO can help you enhance:
- Quality content on your website to engage users
- Optimise images and videos
- Improved your web pages’ loading speed
- Optimise your website for mobile phones
- Keep your web pages well-linked
SEO Strategies for your Tradie Business
As a tradie business owner, you may have tried advertising your services the conventional way through newspaper ads, flyers, distributing business cards or direct mail. While these methods can be effective, they require substantial time and effort. Digital marketing is a cost-effective way for you to advertise your business online and gain new customers.
It is not enough to simply have a working website; you must also optimise it to ensure it is visible to people looking for tradesperson services. 76% of web users do not go beyond the first page of search results. Make sure you do not miss out on a large number of potential customers with a website that fails to make it to the first page. Efficient digital marketing techniques are vital to ensure this. However, you first need to lay out a plan to map your marketing strategies.
Digital marketing is aimed at boosting sales, revenue and profit for your business. It is important to formulate a comprehensive and cohesive plan to attract more customers and enhance the reputation of your business. Here are some questions that you need to ask yourself before drafting a plan:
- How can your services be defined?
- What is your target audience?
- What digital marketing strategies do you want to opt for?
- What is your marketing budget?
- How will you measure the results?
This includes the type of services you offer and the distinguishing features that make them stand out among competitors. Think of unique selling points that can impress potential clients.
Assess whether your services are directed towards homeowners, business owners, or both. This will help you develop marketing strategies in line with customer preferences.
There are several digital marketing methods that you can choose from. Popular ones include search engine optimisation (SEO), content marketing, pay-per-click advertising, social media marketing and influencer marketing.
Digital marketing is usually cost-effective, but you still need a ballpark figure before you begin. Decide your budget and choose how you will allocate it among different digital marketing strategies.
It is vital to measure the results of digital marketing. This will help you determine whether your time, money and efforts have translated into success for your business. Key performance indicators (KPIs) can be used to measure your campaign’s progress.
Internet Marketing Strategies for Tradies
Digital marketing is rapidly expanding in scope, with an increasing number of businesses broadening their customer base by tapping into the online world. Internet marketing is a core part of digital marketing and pertains to any form of marketing that requires the internet. Its aim is to increase your customers and boost your business’ online presence.
Without a website, you may find your business trailing far behind your competitors. Poor sales, stagnant growth, low brand awareness and unpredictable income are all signs that your trades business is not doing well. If you find yourself struggling with any of these issues, it is time for you to have your services up on the World Wide Web.
- Prioritise local SEO
- Pay-per-click advertising
- Email marketing
- Mobile Marketing
Improving local SEO will make your business be more visible in your vicinity. People prefer tradie businesses located in or near their area for quick services.
When prospective customers search for a tradie business, search engines like Google trace their location with their IP addresses. An effective way to boost local SEO is to create a Google My Business Profile. This will create your business’s listing using the basic information you provide and enable potential customers to find your services online easily.
This involves advertising your trades business by placing paid search ads online. They appear on customers’ screens while they run other commercial searches.
You will be charged a small amount for every time that a web user clicks on your ad. Pay-per-click advertising is a feasible way of purchasing visits to your website and polishing your brand image.
Email marketing is a tried and tested way to convert website visitors into clients. Email marketing can increase your website traffic and improve your returns on investment. If a visitor leaves their email address on your website, it is a clear signal that they are interested in your services.
You can reinforce your online presence by delivering newsletters to potential and existing customers. This way you can inform them about any new offerings or discounts that you have introduced.
Accessing the internet through mobile phones is the most popular way for people to search for products and services. If you don’t have a mobile-friendly website, potential customers will be unable to find out about your business and contact you.
A website is the online face of your business. Making it accessible and navigable via a mobile phone is a cost-effective way to turn more website visitors into customers.
Importance of Digital Marketing for Tradies
As a tradie business, your staff specialises in skilled manual jobs, such as plumbing, carpentry or electrical work. Although your line of work is far removed from the digital world, digital marketing can help you grow your business substantially.
People requiring a tradesperson’s services are likely to look for them on the internet. Conventional advertising methods can be eye-catching, but people tend to ignore the promotional messages. Digital marketing methods allow them to find quick answers to their queries and interact with businesses online.
Bolster your online presence to connect to more potential clients and boost your profits. Here are 5 prime benefits of digital marketing for your trades business:
- Building trust
- Generating organic traffic
- Improved conversion rate
- Financially viable
- Long-term benefits
Marketing your business online effectively helps establish your reputation as a trustworthy and reliable service provider. A user-friendly website that easily appears in searches can do wonders to your brand image. Make sure you get both on-page and off-page website elements optimised.
A successful digital marketing strategy is bound to generate quality traffic to your website. It enhances your website’s visibility on the search engine results page to attract more potential customers. Nearly 33% of the clicks are received by the first ranking page, while the first 5 links receive over 75%.
Improvements in user experience make your website rank higher. Improving local SEO and having strategically placed calls-to-action will eventually convert more website visitors into customers. Having quality content with relevant keywords will help reach the right audience and encourage people to sign up for your services.
Digital marketing services are generally less expensive as compared to traditional marketing methods. It is possible to get your website remodelled or enhance your presence on social media even if you don’t have a big budget.
Digital marketing helps you attract to help broaden your customer base and enhance your returns on investment in the long-run. A website that offers a decent user experience and has a good ranking on the search engine results page will result in long-term payoffs with only minor changes as the market evolves.
TopRankings has been in the digital marketing industry since 2007, with experts who are able to cater to various niches. We have been offering specialised trading services to trades businesses with measurable results.
Our team can help your business reap benefits from premium SEO results, improved website traffic and increased conversions. Here is why you should trust us to take care of your digital marketing requirements:
- Whitehat guarantee
- Customised SEO strategies
- Increased returns on investment
- Transparency and accountability
We ensure compliance with all rules and regulations of major search engines. At TopRankings, we aim to improve your search engine rankings while keeping the integrity of your website intact. We are strictly against any tactics that would prove to be risky or harmful for our customers.
Subscribing to our services will ensure a personalised SEO strategy for your trades business to produce substantial results. We do not believe in applying generic templates to client campaigns. Moreover, our package does not have any keyword limitations.
SEO success is more than seeing your website on the #1 spot on the search engine results page. At TopRankings, we use performance tools such as Google Analytics to track your website’s progress. Our clients can view the reports to assess our performance through various indicators such as average time on site, traffic by channel source, period comparisons and conversion analysis.
We not only provide a monthly analytics report for your campaign, but also assist you in gaining a sound understanding of the actual SEO measures taken. We offer detailed insights and comparisons with previous periods to help your trade business stand out among competitors.
Do you want to make your website more eye-catching? Digital Rescue is our sister brand that specialises in user experience design. The team has extensive experience in redesigning websites and increasing user engagement.
We prioritise your requirements and tailor a web design strategy for you accordingly. Our approach centres on detailed consultation where we thoroughly assess where you stand and suggest the steps that need to be taken to improve user experience on your website. Here is a summary of the specialised services offered by Digital Rescue:
- Improved speed
- Effective call-to-action (CTA)
- User control
Ideally, a website should take no more than 3 seconds to load. If it takes a longer time, users will most probably click the back button and choose a different website. We make sure the loading time is minimised to ensure a quick and smooth user experience.
Call-to-action is an essential tool for converting visitors into customers. We focus on placing the CTAs effectively to ensure they are easy for visitors to find and click. We are also attentive to minor details, such as keeping the colour of the CTA in contrast with the rest of the web page to make it stand out.
Users like to have a certain degree of freedom and control while browsing a website. The website design should be such that enables them to fix any mistakes they make and backtrack quickly. Our team is competent with enhancing user experience so that they don’t feel trapped or dissatisfied.
TopRankings and Digital Rescue together can turn your website around and help attract more traffic. Take advantage of our SEO services to achieve a wider customer base, better revenue, and higher profits from your business. Contact TopRankings’ team by giving us a call at 1300 881 911.