The importance of Search Engine Optimisation (SEO) as a digital marketing tool cannot be overlooked for a tradie business. SEO is a process that is focused on increasing the quantity and quality of traffic on your website.
Many people looking for the services of a tradesperson are likely to search for them online. Statistics show that Australian homeowners interact with approximately 7 tradies every year. SEO is aimed at improving the ranking of your website so that it appears higher on the search engine results page. This is a key marketing technique as it makes your website more visible to home and business owners searching for tradie services.
If you own a tradie business, it is time to embrace technology and create a website for marketing your services. Once your website is functional, it is time to optimise it to increase awareness about your business and attract more potential customers. A comprehensive, user-friendly, and easily navigable website is sure to get favoured by search engine crawlers and help your website move further up on the search engine result pages. Here are a few features that SEO can help you enhance: