You are missing out on a significant number of leads if your driveway resurfacing company does not appear on the first page of Google when potential customers look for your services. This is the time where you need to explore the benefits of SEO for driveway companies can bring to you.
Various factors and methods are involved in getting your company to appear on Google’s front page. It would help if you used Google Ads for your driveway resurfacing company to rank at the top. It would be best if you had a managed and optimised Google My Business listing to rank in the Google Maps 3-Pack and have your driveway resurfacing company appear in Google Maps. Finally, you need a website built with search engine optimisation for driveway companies in mind if you want to appear at the top of the organic search results. For driveway companies aiming to expand their clientele, search engine optimisation (SEO) is a crucial component of any marketing plan.
With that being said, we at TopRankings, Australia’s leading SEO Agency for Driveway Companies, will share effective ways to attract more clients with highly targeted SEO for your company.
But before that, let’s get into the basics first.
What is SEO for Driveway Companies?
SEO for driveway resurfacing companies aims to make your website content more visible in Google search results. The objective is to satisfy Google’s ranking algorithms so that your site will appear on the first page of search results, making it simple for visitors to locate if they are looking for products or services related to your driveway resurfacing company.
Integrating relevant keywords into your written content is the primary method of SEO for driveway companies. The quality of your content and several other SEO factors impact how highly that content ranks. Those keywords inform Google which queries to rank your content in.
How to Improve Your Driveway Resurfacing Company SEO?
You must adhere to Google’s numerous ranking algorithms if you want your website to appear in its search results. For additional information, continue reading as we discuss some of the top driveway resurfacing SEO strategies that you can do.
Focus on Long-tail Keywords
The success of your SEO depends on the keywords you target. However, you shouldn’t target just any keywords at random. Put your attention on long-tail keywords or those with many words.
You might decide to target a keyword like “resurfacing,” but that term is rather general. That’s too broad an audience to benefit from targeting it; it may appear in queries ranging from “what is resurfacing” to “how to do resurfacing.”
Target longer keywords, such as “driveway resurfacing services in Melbourne,” which will help your company appear in more relevant searches and attract more qualified traffic. In addition, these words typically have less competition from other companies because they are lengthier and more specialised to particular audiences.
Another strategy to improve your Google ranking is demonstrating your company’s reliability; acquiring backlinks is the easiest way to accomplish that. Backlinks are links from other websites to your content.
If a trustworthy website in your field links to you, Google assumes that you must also be trustworthy and gives you a higher ranking. Because of this, you should make every effort to obtain backlinks to your content. Here, reputation is everything, so prioritise quality over quantity.
Visit third-party websites in your business to find broken or out-of-date links to gain backlinks. When you do, let the site owners know about the broken links and send them a list of alternatives, which should include links to your website.
They are more likely to choose your link from the list because you took the time to bring out the broken link.
Do not Ignore Internal Links
Google searches for a continuous chain when it crawls and indexes your content. Ensuring your internal linking is strong will assist the bot in crawling your site more quickly and effectively.
Optimise Your Page Speed
Nobody desires to visit a page and wait for it to load for an eternity. Many visitors will become impatient with your website and click the “back” button if it takes a long time for the pages to load. Because so many people are doing it, Google will notice and conclude that your website is irrelevant or doesn’t offer a decent user experience, which will cause it to rank you lower.
Make sure your pages load swiftly to keep your rankings high and your visitors satisfied. You can accomplish that in many ways, including:
- Compressing images
- Minifying code
- Limiting redirects
- Caching web pages
Use Responsive Design
Although having a mobile-friendly site is as crucial as having quickly loading pages, If your website only functions well on a desktop, you’ll lose out on more than 50% of all Internet traffic.
But even worse, not building a mobile-friendly website will hurt your rankings too. Google utilises a mobile-first index, which ranks websites according to how well they work on mobile devices.
Add responsive design to your site to avoid harming your rankings. Setting up your website for responsive design entails modifying its layout to fit the screen on which it appears.
Create Evergreen Content
Because you can’t rank without content, web content is an essential part of SEO for driveway companies. However, you must ensure that your content is evergreen when you create it.
When a piece of content concentrates on timeless subjects, we refer to it as evergreen content. That entails avoiding any archaic subjects. Avoid following passing trends and news. It won’t bring visitors to your website if it goes out of date in the future.
All material eventually needs to be updated, but evergreen content remains useful even after revisions.
Enhance the Images on Your Website
Most of your SEO will come from written content, but your site’s images can also help. You can start compressing your image files to load your pages more quickly. Using alt tags for your images is another way to improve them.
Images have short and evocative descriptions called alt tags. Utilising them enables Google’s algorithms to determine what material the images display. These visualisations can help your rankings now that Google can “read” the images.
Assess Your Local Competition
As a driveway resurfacing contractor, you should first identify and assess your local competition.
There may be more than one contractor in your area; to beat them, you must be aware of their strategies and how they interact with clients.
We can all access this information now through a variety of methods which includes:
- Turning on Google Alerts for your competitors will allow you to see what is said about them on numerous platforms easily.
- You can do competitive analysis and identify any gaps using tools like SEMrush.
Claim and Complete Your Google Business Profile
The last SEO strategy for your driveway resurfacing company doesn’t even use your website. Instead, it focuses on Google Business Profile (GBP), a platform where you may add your business to an online listing. You can include details about your location, business hours, phone number, and more on your listing.
When visitors look for driveway resurfacing companies in your area, Google will present search results with a local 3-pack or three local GBP driveway resurfacing profiles. If your profile is optimised, you might appear in the 3-pack.
It’s possible that you already have a profile linked to your place of business; in that case, you may claim it and optimise it by giving Google proof of ownership.
Get Your Business Listed in Multiple Directories
When your clients search for a company like yours, they don’t simply use Google; they also look in other directories.
As a driveway resurfacing contractor, you must ensure that your company is included in multiple directories so that customers may discover you even if they seek in a different place.
Ask For Customer Reviews
Although not everyone searches for a driveway resurfacing company daily, those who do tend to have greater financial investments.
So, it would help if you were prepared to present yourself in the best possible way when someone searches online for a company like yours. Reviews provide trustworthy social validation.
Prospective clients will likely trust you for their needs when past clients have given you positive feedback about your work.
Attract More Clients with the Help of The Best in the Industry
Do you need assistance starting your SEO campaigns? TopRankings got you covered!
We are Melbourne, Australia’s leading SEO company and have built an unrivalled reputation through persistent dedication and first-rate service.
We are eager to demonstrate how thoroughly we understand SEO for driveway companies. With our top-notch SEO services, you may get assistance with optimising for all the tips above and more.
When optimising your website for a search engine, it’s equally crucial to keep the layout and visuals in mind. Together with our sister company Digital Rescue, we collaborate to ensure your website is effective and seamlessly integrates with our top-tier SEO for driveway companies strategies.
To get started with us, call 1300 881 911 or contact us online by filling out our enquiry form today!