Why Us

Top Reasons to Choose Us

• Proven: Our proven results in competitive industries stands as a testament to our capabilities.
• Specialist: We proudly specialise in search engine optimisation (SEO) with many website agencies relying on us to lend our expertise to their projects.
• Custom SEO Strategies: Our SEO Melbourne success is driven by a diagnostic & customised approach to our clients campaigns. No keyword package limitations.
• White Hat Guarantee: Our delivery has always complied with Google’s guidelines translating to sustainable results for our clients.

Accountability & Transparency

Clients seek more than a monthly campaign performance report delivered to their inbox. Beyond the monthly reports tracking their rankings, they desire a general understanding of their campaign performance progress and value receiving insights periodically, pertaining to the actual technical SEO steps applied to their campaign in the previous quarter, as well as additional insights into the activity planned ahead to retain their superior positioning or acquire a greater online presence against industry competitors.

Measuring ROI

Measurement is critical to success, however measuring the performance of a Search Engine Optimisation campaign must go a step further than just glancing at the number of phrases that rank on page #1 of Google. A key performance tool to help track the progress of TopRankings SEO Campaigns is Google Analytics. The data available from Google Analytics is highly insightful, assisting clients to gain an appreciation of key metrics including:

• Traffic by Channel Source: Helping to attribute the percentage of traffic acquired from organic search vs paid search.
• Average Time on Site: Narrowing down visitor engagement and page views on the website to determine relevancy of targeted search phrases.
• Period Comparisons: Identifying campaign traction month to month, to highlight the performance of the campaign.
• Conversion Analysis: Identifying which channels delivered the most enquiries, sales, goal conversions.

Beyond SEO

Why SEO must blend with other website strategies to generate a stronger ROI.

It’s not enough these days to simply bring leads to a website through engaging an SEO Agency Melbourne or Australia wide for rankings only, and ‘hope for the best’ in terms of enquiries or sales. Of critical importance is implementing a number of conversion best practices site wide to help maximise ROI.

• ATTRACT: Attract customers by springboarding off AdWords success, and targeting the same search phrases already proven to yield results.
• RETAIN: Retain customers attention and interest through effectively written copywriting that is both compliant for SEO purposes, but compelling for visitors to read. If time or resource poor, TopRankings SEO Agency Melbourne can manage this critical piece for you via its SEO Copywriting service.
• INTERACT: Interact with customers via a managed Live Chat service.
• TRUST: Instil credibility and trust factors site-wide via the display of statistics, accreditations, testimonials, case studies and press mentions. Another key trust factor is providing a ‘Why Us’ page that clearly outlines USP’s effectively.
• CTA: Usage of Call to Action elements that are clearly conveyed and prominently displayed. These include Opt In Copy, enquiry forms, 1300 numbers back by incentive statements that provides a tangible offer.
• CONVERSION TRACKING: Implement website enquiry form goal conversion tracking, call tracking and live chat tracking to measure the source and effectiveness of each online marketing channel.

All the above mentioned elements help drive a higher conversion rate and can be measured to help define the effectiveness of an SEO Melbourne Campaign.