The world of marketing has changed drastically since the onset of the internet. What further intensified this was the initiation of a search engine like Google that paved the way to a number of opportunities for marketers.
By now, we all know the importance of having a solid, running website for your business. However, if the website isn’t generating traffic, it’s pretty much redundant, sadly. You might detest the pestering traffic on the road, but you have got to love it on your website!
Any business selling a product or service will most likely benefit from Search Engine Optimisation (SEO), more than ever in today’s digital era (Hyperlink to ‘8 Reasons Why Your Business Needs SEO’).