We get it — tradies want local, qualified leads that don’t waste your time.
That’s why our SEO strategies for tradies focus exclusively on putting your business in front of people who actually need your services in the local area. Discover how with your free SEO audit and growth plan.
You wouldn’t build a house without solid foundations and we don’t build SEO campaigns without proof they work. Since 2007, we’ve proudly helped sparkies, plumbers, roofers, tilers and builders across Australia dominate search results on Google, Bing, ChatGPT, Gemini and more. No gimmicks, no lock-in contracts. Just steady growth with good quality leads.
Here’s 3 tradies we’ve helped turn their websites into reliable lead generation machines.👇
Learn how our local SEO experts helped Pestline dominate Melbourne's South Eastern suburbs.
See how our SEO experts recovered Solargain from a Google penalty and then grew the website by 220%.
Approved Electrix challenged us to rapidly scale their business. Here's how we met that challenge.
Some people collect vinyls or vintage cars. We collect 5-star reviews. Here’s what our clients have to say:
Why Top Rankings?
At Top Rankings, we don’t just know SEO, we know tradies and the challenges of running a small business. In fact, we’ve been helping Aussie trade businesses climb Google and fill their job books with local leads since 2007.
That’s thousands of hours fine-tuning websites, fixing dodgy backlinks, and keeping up with every Google update. When you team up with Top Rankings, you get straight talk, honest advice, and consistent growth.
Here’s 3 reasons why tradies choose Top Rankings for SEO:
We believe trust is earned, not signed on a document. That’s why we’ll never lock you into long-term SEO contracts. Instead of trapping you into our services, we stay accountable for our SEO work by delivering results that keep you wanting more on your own terms.
We know that you’re busy running jobs, not reading SEO reports. That’s why we cut out the fluff and focus on meaningful metrics such as more local calls, more site visits, and more work on the books. Every strategy is built around how tradies actually win business.
With nearly two decades in the SEO game, we’ve seen every Google update, every dodgy backlink scheme, and every “guaranteed #1” promise. We don’t guess, we use proven strategies that get tradies ranking where it counts: locally, fast, and sustainably.
Just like the trade game, the SEO world has its fair share of cowboys. That’s why we’re commited to contract-free SEO services to ensure that you’re never locked into an SEO strategy that is not working. We earn your trust by delivering consistent results.
In addition, you will receive insights that actually make sense and your SEO account manager will stay in touch to keep things moving forward.
When SEO delivers, contracts aren’t needed.
Trades we specialise in for SEO
We’re great at deliver SEO results for these trades:
Why Local SEO For Tradies?
Every marketing channel for tradies plays it’s part. However, when it comes to converting local customers, in our experience, no channel delivers long-term, compounding growth quite like local SEO. It’s the most consistent and cost effective way for tradies to grow their business online. With the right strategy, local SEO keeps your business generating qualified leads all year-round.
Tradies often experience the following benefits from SEO:
Most tradies see results within 3–6 months, with a cost per lead 40–60% lower than paid ads.
When it comes to our SEO services for tradies, there’s no such thing as a one-size-fits-all approach. We know that every trade is different and we understand that each trade has it’s own unique target audience which means how we attract customers must be equally as unique. From the type of jobs you want to the suburbs you want to dominate, everything should be bespoke to you. That’s why we tailor our SEO strategies to your business goals, your ideal customer, your local market and the core ranking factors within your industry.
By taking the time to understand what drives your best leads and where your competitors are winning, we can build a custom SEO strategy designed to position your trade business in front of people who actually need your services not just anyone browsing Google. No matter whether you’re a plumber chasing emergency callouts, an electrician targeting new builds, or a landscaper looking for consistent quote requests, your SEO campaign will be built around your trade, your customers, and your growth goals.
Covering the full spectrum of search presence, our SEO services include:
We will assess how well your website performs technically and strategically, identifying any issues holding you back from ranking higher. Then, we will give you a clear action plan to fix what’s broken and improve upon what’s working.
We will analyse local competitors to uncover what’s helping them rank and how you can do better. From keyword gaps to backlinks, this gives us the insight to develop a smarter SEO strategy that helps your trade business outperform others.
During the first month of your campaign, we will create an ”access-anytime” SEO reporting dashboard which will provide provide clear, easy-to-understand metrics that show exactly what’s happening with your SEO campaign — minus the jargon.
Optimising your website for location-based and “near me” searches on Google, improves Google map rankings for tradies within local suburbs. This ensures that you are visible when customers are actively looking to work with local tradies.
We will fine-tune your website’s content and structure to make it clear, fast, and easy for both Google and your visitors to understand. This ensures your services and why people should buy from you show up when potential customers search.
We will grow your domain authority with quality backlinks and brand mentions. Our focus is on getting your trade business recognised across trusted sites, helping you climb Google’s rankings the right way. We don’t spam or take shortcuts.
Our SEO team will list your business across trusted local directories to strengthen your online visibility. This helps Google verify your business details, boosting your chances of ranking in the local map pack for location-based search queries.
We will fully optimise your Google Business Profile with accurate information, services, images, and posts. This ensures your trade business stands out in “near me” searches and attracts customers ready to call, quote, or book your services.
We will add structured data to your website so Google better understands your business, services, and location. This can improve your visibility in search results with rich snippets, helping you stand out when local customers are searching.
To increase the likelihood of your business appearing in ChatGPT, Gemini or answers from other LLMs, we’ll build an entire reputation management and content strategy to align with up to date best practices for AI SEO optimisation
Slow websites cost you business. We’ll turbocharge your site for lightning-fast load times and fine-tune every element of your content flow, making it effortless for visitors to turn into paying customers seamlessly, and without friction.
From website audits to backend fixes, our team ensures your site runs perfectly with no broken links or crawl issues. We’ll handle the technical side of SEO so your website stays healthy and visible, so you are always performing at your best.
Our SEO philosophy for all trade businesses is simple — do right by the customer, and the results will follow. At Top Rankings, we don’t chase quick wins or use shady tactics that risk your reputation. Instead, we focus on sustainable SEO built for humans first. Every decision we make is designed to give your customers a better experience, not just to please Google.
We believe in honesty, hard work, and accountability. If something isn’t working, we’ll tell you and if there’s a smarter way to get better results, we’ll find it. That’s why we track everything, test constantly, and keep your strategy evolving with every update.
Our six-step process consistently transforms invisible websites into lead-generating machines.
Here’s what you can expect from our process:
We start by learning about your trade, your service areas, and the kind of jobs you actually want more of. From there, we build a strategy tailored around your goals, customers, and location — not a copy-paste SEO template.
Then, we check under the hood of your website to resolve any issues related to your website speed, on-page SEO and usability. These are key ranking factors that will hold you back when not resolved. Once your website is running smoothly, we will optimise it to convert visitors into leads.</p<
Once your website is operationally sound, we’ll then focus on getting your business found where it matters most which includes Google Maps, “near me” searches, and local suburbs. We’ll create targeted content that positions you as the local expert and helps you outrank nearby competitors.
With your local SEO strategy underway, we’ll then strengthen your domain’s authority by earning backlinks from relevant, high-trust websites (no spammy shortcuts). By receiving frequent mentions and backlinks from other websites, this tells Google your trade business is reputable and worth ranking.
The best SEO campaigns are always being expanded and worked upon. Each month, we will refine and improve your SEO campaign by learning from the results and implementing changes. At the end of each month, you will receive a clear, jargon-free SEO report that shows what’s improving, what’s next, and how many new leads you’re generating.
As results continue to grow, we will make recommendations to expand your SEO strategy into new suburbs, services, or regions. You still remain in control of the budget, however, our SEO experts will always encourage you to keep growing.
No matter what CMS platform you have used to build your website, we’ve sucessfully optimised hundreds of websites to grow with SEO on WordPress, Wix, Webflow, Hubspot and more. While each CMS has it quirks, our SEO experts know how they index, what plugins to use and how to make Google fall in love with them.
If you’re a tradie or service-based business that has not yet decided on how to build your website, we strongly recommend WordPress as the most flexible, SEO-friendly platform available. But no stress if you’ve selected otherwise, we’re comfortable working with them all.
You can absolutely learn and implement the basics of SEO yourself. Some of the SEO work we do such as setting up your Google Business Profile or creating new content is always encouraged and there are plenty of online resources to help you get started.
However, SEO can quickly become complex, especially in competitive local trades where dozens of other plumbers, electricians, and builders are all fighting for the same search terms. Ranking well takes consistent effort, technical know-how, and a strategy built around your goals and service areas.
By partnering with a professional SEO agency that specialises in SEO for trade businesses, this will save you time, frustration, and costly mistakes.
Our SEO experts know how to:
In short, while DIY SEO might get you started, working with a dedicated Tradie SEO agency ensures your strategy is done right from the beginning. This will deliver faster, more consistent, and longer-lasting results that actually bring in local leads.
If you ever decide to cancel, we keep things simple.
As a contract-free SEO agency, you can stop your services with us at any time without any exit fees or hidden fine print. We just ask for 30 days’ notice so we can wrap up your campaign properly, remove system access, and deliver a detailed handover report for your next provider.
Learn more about our cancellation terms here.
Tradie SEO is all about attracting local, job-ready leads and not just website traffic. While regular SEO targets national audiences and broad keywords, tradie SEO focuses on your suburbs, service areas, and “near me” searches that turn into real calls, quotes, and booked jobs.
The strategies used for Tradie SEO are built around how tradies actually win work by ensuring your website shows up where locals are actively searching. Then, once your website does shows, we’ll also ensure that it provides the right information to help your customers choose you.
Because proximity is a key factor for both the customer and the tradie, tradie SEO leans heavily on local SEO tactics that boost visibility in maps, local listings, and Google’s top results.
SEO delivers long lasting results, however, the time it takes to get there is not an overnight job. Typically, for most tradie websites, you will start to see noticeable movement within 3 to 6 months, depending on how competitive your local area is and how much groundwork has already been done.
If you are starting from scratch, we will focus on quick wins early on (like optimising your Google Business Profile and key service pages) while building a strong long-term SEO foundations.
The choice between Google Ads and SEO really comes down to how long you want your results to last and how long you are prepared to invest before seeing results. Both SEO and paid ads will drive leads, but they work differently.
Paid advertising, like Google Ads, delivers instant visibility and you’ll start getting clicks and calls right away. However, as soon as you stop paying, your visibility disappears too. For sustainability, that is not a good option.
SEO, on the other hand, builds momentum over time. It strengthens your online presence so you own your rankings, not rent them. For tradies, that means a steady stream of enquiries from people actively searching for your services even when you’re not spending on ads. This is often the key factor when choosing between the two marketing channels.
The smartest approach? Combine both. Use paid ads for short-term wins while your SEO campaign builds long-term growth, credibility, and stronger ROI.
Yes, SEO is an ongoing marketing strategy. Google regularly updates its algorithms, and your competitors are constantly improving their websites. This means that to stay ahead, your SEO requires regular attention.
The beauty of SEO is that while it requires ongoing effort, the results are long-lasting. Once your website builds authority and secures strong rankings, those positions can continue to drive consistent traffic and leads, even with less maintenance over time.
Furthermore, once your main keyword groups and core service areas are ranking strongly, you can re-invest your efforts into expanding — targeting new suburbs, services, and “near me” searches. Instead of chasing the same keywords forever, you can grow strategically and dominate new areas of opportunity.
Think of SEO as building a foundation: keep it maintained, let it compound, and use your momentum to expand your digital footprint.
