Pestline is a trusted Melbourne pest control provider offering reliable solutions for residential and commercial properties. Looking to grow organic visibility, attract qualified local traffic, and improve conversions, Pestline partnered with Top Rankings to strengthen its digital presence in a competitive market.
Domain Rating Increase
Organic Traffic Growth
New Ranked Keywords
At the time when Pestline approached us, their website suffered from low search visibility, minimal keyword rankings, and an outdated design that limited engagement. Combined with a weak backlink profile and low domain authority, it was clear that a complete SEO rebuild was needed.
Here’s what our SEO experts implemented to fix these issues:
We implemented a comprehensive SEO strategy combining content marketing, technical SEO optimisation, UX enhancements, and backlink outreach. This approach created a solid foundation for long-term visibility and consistent organic growth.
We developed high-value blog content targeting pest-related keywords with strong search volume, alongside optimised service pages for Melbourne-based searches. This established topical industry authority and captured long-tail keyword opportunities.
Our developers and technical SEO team refined the website’s structure, improved crawlability, and enhanced mobile responsiveness. We also optimised metadata, internal linking, and schema markup to boost search visibility and performance.
We streamlined navigation and refined on-page layouts to improve readability and engagement. These adjustments ensured visitors could easily interact with the website more effectively across all devices.
We redesigned banners and landing pages with clearer calls to actions. Combined with improved site speed and responsiveness, these updates significantly boosted user engagement and conversions.
Finally, we launched a targeted backlink campaign to build domain authority through high-quality referring domains. This strengthened the site’s credibility, improved search rankings, and attracted more qualified traffic.
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