There is no denying that your dental practice has lots to benefit from a strong online presence. Keep reading to find out how to optimise your business’s website to attract more clients.
Dentistry is a service-oriented industry where it is important to focus on building trust and loyalty among potential clients. Search engine optimisation is a process that involves improving the quality of your website in order to make it rank higher on the search engine results page.
Around 1 in 2 Australians tend to visit a dentist at least once a year, which makes the dental industry quite competitive in nature. It is crucial for your dental business to create brand recognition and stand out among competitors.
Your website is the face of your business online. A website optimised for SEO will enable you to attract new clients as well as retain old ones. This will also help you customise your marketing strategies to attract prospective clients.
Do you want your website to show up higher on the results page when someone searches for dental services online? Here are 5 basic steps that would enable you to achieve your goals:
- Make your website easy to navigate
- Keep web pages within your website tightly interlinked
- Use relevant keywords
- Produce quality content
- Make local SEO a priority
Dental Digital Marketing
To promote your dental services, you may have used traditional marketing methods in the past, such as newspapers, billboards, television ads and radios. However, if you solely rely on conventional methods, you run the risk of missing out on a large chunk of your target market.
People tend to ignore promotional messages on traditional media, and are increasingly attracted towards platforms where they can immediately act upon calls-to-action, such as websites. The internet enables users to engage with businesses and subscribe to their services as soon as they want to.
Marketing your dental business online requires a multifaceted approach. You need to create engaging content and enhance your brand’s reputation by making your website more noticeable on search engines. At TopRankings, we ensure that we employ marketing strategies that are most suitable for your dental business. Here are some ways you can boost your brand’s digital marketing.
- Create a dental blog
- Optimise images and videos on your website
- Invest in pay-per-click ads
- Boost your social media presence
- Increase user engagement
A blog is one of the most effective ways of informing prospective clients regarding your services. People facing dental issues are most likely to run common searches such as “How can I prevent cavities?” and “What kind of toothpaste to use for sensitive teeth?”
Writing blog posts about frequently asked questions will help your readers gain the required information and also direct them to your website through in-text links and call-to-action strategically placed amidst the content.
People are more attracted towards website with appealing images and useful videos. There is also evidence to show that websites with videos tend to rank higher on the search engine results page.
Statistics show that around 40% of web users scheduled an appointment after watching a relevant video on a website. Different kinds of videos that you can post on your website can include topics such as introduction to your services, patient reviews, dental procedures and general dental hygiene.
An effective strategy to improve your rankings on the search engine results page is to opt for pay-per-click ads. You can use them to advertise discounts or special offers to attract more potential clients.
Users will type in certain related words to search for dental services. The first step is to select the keywords that you want to use, then create an ad utilising those keywords. After you have finalised it, your ad will be placed on the top of the search engine results page. Whenever a user clicks on your ad, you will pay a certain amount to the search engine.
The popularity of social media has increased by leaps and bounds. Today as many as 2.7 billion people all over the world use Facebook. A robust presence on social media platforms such as Facebook, Twitter and Instagram are vital for making your dental business more visible to your target audience.
For instance, you can choose to place sponsored ads on Instagram. Since the platform is image and video-oriented, you can include before and after pictures, images or videos of happy patients, or some interesting facts about teeth.
It is not just important to attract traffic towards your website, but it is also crucial to retain visitors’ interest. Make sure your website is optimised to encourage users to continue viewing your content, interact with it and return later.
For better user engagement, speed is also an important factor. Web users typically expect a website to load within 2-3 seconds. If it takes longer, they tend to simply click the back button and opt for a different website.
Local SEO for Dentists
For a dental practice, it is imperative to boost your business’s online visibility to make it noticeable in the local market. Gone are the days when people used phone books to contact services in their vicinity. Today, people looking for a dentist’s appointment will simply type something like “dentists near me”.
Once you optimise your website and it appears on the first page of the search results, you will reap the benefits of free traffic towards your website. If your dental business SEO is especially targeted towards the local market, you can achieve first-page rankings much quicker as compared to the general market.
- Create a verified Google My Business profile
- Secure Listings in Online Directories
- Build new links
A Google My Business profile will enable your dental practice to appear in Google’s local map results. Make sure you choose the correct categories, fill in the description field carefully and include relevant images in your profile. Don’t forget to add other important details such as hours of operation.
Keep checking your GMB dashboard regularly. Sometimes web users tend to make edits that associate false information with your business’s listing. In order to have accurate information communicated to web users, keep visiting the dashboard and updating your information accordingly.
There are several web directories that list a range of businesses for the benefit of web users. Other than creating a GMB profile, it is crucial to ensure that your dental practice is listed on directory websites to allow locals to find it easily.
Make sure to identify both local and state-wide directories. Quite a few of these directories contain links that help improve the authority of your website.
A reliable way to improve your local SEO is to build the quantity and quality of backlinks directing users to your website. If you have a local dental clinic, links to your website on different trustworthy websites will drastically improve its ranking.
Try to enter local awards pertaining to dentistry and patient care. A win will enable you to stand out among competitors and attract build brand loyalty in the local market. You can also try to interact with influencers and ask them to review your service.
Dental SEO Agency
Optimising your website requires time and expertise. Dental practice SEO involves taking care of a number of factors to strengthen your website’s presence online. Consider hiring an efficient SEO agency that is familiar with your niche and can create a customised strategy to cater to your requirements.
As the scope of digital marketing is expanding rapidly, SEO agencies have emerged to assist you bolster your dental business’s online presence. TopRankings has over 10 years of experience in the industry and enjoys a solid reputation for creating customised strategies for businesses.
Here are some key reasons why you should choose us to resolve your SEO dilemmas:
- White Hat Guarantee
- Personalised SEO strategies
- Maximised Return on Investments (ROIs)
- Transparency and Accountability
White Hat refers to SEO practices that are in accordance with the terms and conditions set by major search engines. With our services, you can be sure of better website ranking on the search engine results page while keeping the integrity of your website intact.
We are strictly against applying general SEO strategy templates for different client campaigns. Our package will be especially tailored to enhancing your dental practice SEO. Moreover, with us you don’t have to worry about keyword package limitations.
We develop marketing strategies for your business that are targeted towards improving ROIs. We use Google Analytics to help track the progress of our SEO campaigns. This will enable you to check the results using key indicators such as traffic by channel source, average time on site, period comparisons and conversion analysis.
We make sure the monthly analytics report is delivered to your inbox punctually. Moreover, we also provide important detailed insights to help you understand your SEO campaign progress. This will help your website retain its superior standing and also boost your online presence as compared too competitors in the market.
Dental Search Engine Marketing
Online marketing is quickly becoming important for dental practices. An increasing number of dental business websites making improvements for SEO in order to retain their patients and attract new ones.
Word-of-mouth and traditional marketing practices still play a part in increasing clients, but there is no denying that a vast number of people resort to search engines to locate a dentist in their area. Here is why SEO is vital in providing a much needed boost to your online presence.
- Increase market share
- Tap mobile traffic
- Good public image
- Improve credibility
Expanding your market share is the foremost reason why you need dental practice SEO in place. According to Forbes, 80-90% of people check reviews online before purchasing a product or service. Having an efficient website that showcases positive client reviews is sure to attract more patients towards your clinic.
People are more likely to run online searches through their mobile rather than any other device. This is why you require a website optimised for mobile phones to make the experience smoother for potential clients. Moreover, Google is more likely to rank your website higher if it is mobile-friendly.
If your website is slow, inefficient or has a cluttered look, it will surely leave a bad impression on the visitors. A website that is not optimised makes the Google algorithm select meta descriptions on its own, which can risk looking like a keyword mess.
Most web users do not tend to move beyond the first page of search engine results when they are searching for something. The more visible your website is, the more likely it is to attract traffic. Also make sure you there is good quality content placed on your website to make the visitors stay.
Are you unsatisfied with the way your website looks? Digital Rescue is our sister brand that improves your website’s design to provide a better user experience for the visitors.
Here are 3 major ways it can revamp your web presence:
- Easy to navigate website
- Responsive design
- User control
Navigation is a primary user design principle that results in a satisfying experience for the client. It is important to keep the design neat and simple to avoid confusing the visitors. The language used should be simple and the number of clicks inside the website should be kept to a minimum.
A responsive website design makes your website optimised for all kinds of devices such as smartphones, laptops, tablets and computers. A good web designer realises the need for a mobile-first design in this day and age where smartphone usage has become increasingly common.
Users tend to prefer websites where they are given some control over their experience. The website should be designed in a way for it to be navigable for the layman as well as a power user. Features such as a reset button and confirmation boxes can substantially enhance user experience.
We make sure your dental practice website is optimised for user experience to make it stand out among competitors.
To enhance your dental practice SEO, choose TopRankings to take advantage of our premium services at market-competitive rates. We focus on good return on investment, search engine optimisation and customised marketing strategies to broaden your client base. Get in touch with us for a complimentary review through our website or call us at 1300 881 991.