Approved Electrix is one of Melbourne’s leading electrical service providers, trusted by residential, commercial, and industrial clients across the region. With over 25 years of experience, the team has built a strong reputation for delivering high-quality electrical solutions across Melbourne’s east and southeast.
Organic Conversions
Organic Traffic Growth
Google Local Traffic
Working holistically across technical SEO, on-page SEO, CRO and link building, here’s what our team implemented to drive growth across middle and bottom of the funnel search phrases.
We built upon the existing website with a strong focus on creating a seamless content structure designed to enhance user experience and boost conversion rates; especially for mobile users.
By creating targeted content for new service locations and strengthening overall content equity, we significantly expanded Approved Electrix’s organic reach across local search results.
A targeted, high-quality backlink strategy and exposure through relevant media publications helped build domain authority, attract qualified traffic, and drive more high-value leads.
Ongoing local SEO efforts improved Google Business visibility, delivering consistent month-on-month growth and helping Approved Electrix dominate searches for key local service areas.
Our technical SEO team refined site architecture, improved crawlability, and optimised metadata, internal linking, and schema markup. These improvements boosted organic performance.
We redesigned banners and landing pages with stronger visuals and clearer calls to action. Combined with improved site speed and mobile responsiveness, this helped convert more visitors.
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