Finance Advocates

Finance Advocates is Australia’s leading specialist Development Finance consultancy servicing Property Developers nationally. With over 30 years of development finance experience, Finance advocates provide alternative development finance solutions through major banks as well as its own unique Gross Realisation Value (GRV) product.

Challenge

SEO Melbourne Agency – Top Rankings’ greatest challenge with Finance Advocates was to both deliver and sustain a strong online presence against competitors that included major financial institutions & mortgage aggregators including AFG. The finance sector is well known to be one of the most fiercely competitive sector as well as the most financially backed industry to achieve SEO results.

Solution

Keyword Research
Negative SEO Assessment and Penguin Penalty Lift
Onsite and Offsite SEO
SEO Migration
Website Strategy
CRO Consulting

Outcomes

95% of campaign phrases rank in the top 5 positions on page #1 of Google
220% increase in organic traffic in the last 18 months
600% increase in conversions
Organic traffic represents the major source of goal completions. (conversions)
Google Penguin penalty lifted with rankings spiking significantly at the date of Penguin 3 update:

Industry awards, mentions and partnerships.

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