Without SEO Keyword Research, there is no website. There is a website, but it is not getting found on Google. The search engine will not rank your website, not on the first, second, or even the third page. If you have failed to develop and execute a proper and effective SEO Strategy, your website will become lost among the plethora of other poorly-ranked websites.
How can you make your website rank well on Google? You will need to employ the services of an experienced and reliable SEO Agency. The SEO company will have years of experience and technical techniques up its sleeves. Their SEO specialists will have the knowledge and awareness of the latest keyword research techniques in SEO.
With so many keyword research techniques floating around, there is one that is bound to outperform the others. We are going to tell you about the most popular keyword research techniques in SEO, not in any particular order, and then reveal the winning keyword research technique in SEO.
X Popular SEO Keyword Research Techniques
Keyword research techniques refer to the keyword research tools available for you to use to find relevant keywords for your website. Most SEO Melbourne agencies have access to a wide range of SEO keyword tools, which they use to perform keyword research based on the following factors:
Your website (authority, quality of content, number of pages, and more)
- Your goals and objectives (exposure, leads, sales, and traffic)
- Your resources, deadlines, and budget
- Your industry and competitive landscape
What type of SEO keyword research techniques will you find them using? You will find an SEO company using more than one SEO keyword research tool to find appropriate keywords for your website. Let us look at some of the most chart-topping keyword research techniques and tools in SEO that remain on the rise in the SEO industry:
Jaaxy can provide you with thousands of relevant keywords within seconds. It is a simple and easy-to- use tool that gives you powerful results. Not only does this keyword research tool provide you with a variety of different keywords ideas, it also provides you with data on every keyword that it comes up with.
This includes search volume, competition, and potential traffic. Quoted Search Result (QSR) is a notable feature of the keyword research tool. The feature indicates the number of websites that put forth an effort to rank for a specific keyword. The lower the number, the more chances you have to rank well on Google.
Soolve can provide you with various suggested keyword ideas from a variety of different search engines, such as Bing, YouTube, Google, Amazon, among others. You will find all the keyword ideas for these websites in one place instead of searching for them individually. This allows you to find keywords that your competition has not even thought about using.
When you find a keyword that you like, you can use the keyword tool’s saved suggestion feature to “drag and drop” your favourite keywords into the folder. You can download the keywords you choose to a CSV file.
Ahrefs Keywords Explorer
Do you want to make smarter keyword decisions? You can make smarter keyword decisions by using Ahrefs Keywords Explorer as it provides detailed information on every keyword that it brings up. You will receive the data, such as search volume, but you will also receive a brief on the competition level for the first page of Google along with the number of searchers that actually click on search result. An effective and helpful feature of this keyword research tool is the keyword difficulty tool.
The keyword difficulty tool provides you with vague information regarding the difficulty level of the keyword, indicating if it is easy or difficult to rank for.
Google Search Console
Google Search Console specialises in finding hundreds of “Opportunity Keywords.” If you ask an SEO Melbourne agency about this keyword research tool, they will tell you that it is not your everyday keyword research tool.
This does not mean it is not an effective tool, it only means that it is different from the other keyword research tools, as it is not a keyword research tool that you will see is normally used. However, that does not mean that it is not an effective one. It is.
One of the most standout features of the keyword research tool is its performance report. Performance report lists down all the pages on your website that receives the most clicks from users performing a search on Google.
It gives you a list of the exact keywords and phrases they used to land on that particular page of your website. Using this feature helps you find “Opportunity Keywords.” Opportunity Keywords tell you where you rank between number 8 to 20 on Google for a certain keyword.
The SEO agency you hire can use these keywords to perform additional on-page SEO to help you find a legitimate rankings boost. When you optimise your website for that keyword, your ranking for that word only would increase.
Another feature that gains prominence is the Google Analytics with Google Search Console. If you do not have an account on Google Analytics and Google Search Console, you need to create one for them. If you have hired an SEO company to create an SEO Strategy for your website, most probably, they would have one established on each platform.
By creating an account on Google Analytics and Google Search Console, you will receive in-depth keywords. You just need to combine these two accounts to reap in the benefits.
SECockpit is a seed keyword research technique for SEO. It provides you with a list of seed keywords. The keyword research tool has one-of-a-kind built-in features that provide you with a lot of depth on organic keyword competition, search trends, and traffic estimates. This keyword research tool is largely used by SEO professionals.
The keyword research tool is easy to use and takes you straight to the Dashboard after you log into it. It allows you to create projects around your sets of selected keywords. You can even use it to perform a single keyword search.
You can begin the keyword research process by clicking “Start a Keyword Search.” In the “Keyword Phrase,” enter a seed keyword. If you want even more results, you can choose the Google Suggest, Related Searchers, Synonyms option in your search.
The keyword research tool will show you a list of synonyms that it got from Google Ads. When you are done, you can save and close the window to let the keyword research tool do its job. It will bring up a list of keywords, sorting them by phrase, Cost Per Click (CPC) and monthly searches.
Under the top results section, you will see orange bars, which tell you how difficult it is to rank your website for a certain keyword. The keyword research tool will also show you vital competition metrics for the top 10 pages on Google’s search engine, including the number of backlinks and domain authority.
The standout feature of this tool is filters. You can use more than 100 filters to find relevant keywords. For instance, you can search for keywords that users search for at least 10,000 times each month or search for keywords based on the terms with the best search volume ratio and competition.
What is the Best Keyword Research Technique in SEO Out of All of These?
We provided you with a host of keyword research techniques that you can use for SEO, but now, you want to know which one is the best one to use out of all of them. Before you start to use any of them, you should consult with an SEO Melbourne agency.
They can perform an SEO Audit of your website to determine the areas that you need to optimise it for SEO and then develop an SEO strategy that can involve SEO copywriting. Time for the big reveal.
The best keyword research technique in SEO is Ahrefs.
Ahrefs offers you information to improve the following SEO efforts:
- Technical SEO
- Position tracking
- Backlink analysis
- On-page SEO optimisation
- Link building
- Organic traffic analysis
- Content planning (ideation)
- SEO keyword research
- Competitive analysis
Ahrefs allows retargeting your content. For instance, your business offers a customised mug design service. You want to rank for phrases such as “mug design” and “customised mugs” for instance. When you incorporate these keywords into your website, it increases your chance of being ranked on Google.
However, some users may not even realise that they may need your service and could be entering a broader search term in the search engine. You can incorporate broad search keywords into your website, so you can rank for them as well. You can use this tool to perform detailed keyword research.
Why should you do all the hard work? First, you will have to learn how to use the tool and then perform and analyse the data that it brings up. Instead of doing all of that, you should consider consulting an SEO agency to take on this specialist task. They will perform an SEO Audit of your website along with keyword research using a holistic use of techniques and tools that are available.
Important to remember is that many of the tools data is indicative only to the estimated number of searches per month. Nonetheless, by engaging the right SEO Agency your business will be guided toward the right strategy for long term SEO Success.