How to Measure the Success of SEO Campaigns?

Posted at 11/01/2021

In this internet age, SEO is crucial for businesses and websites. Why, you ask? Well, when employed effectively, SEO generates greater engagement and visibility, which, in turn, leads to greater profit and success. While SEO offers lucrative benefits, measuring and tracking its success can be tricky sometimes.

First of all, what’s important is to understand that SEO can take months, or in some cases, years to generate results, so when launching SEO campaigns, you need to be patient. Other than that, you require to do an in-depth analysis of a ton of data time and time again to see where you stand in your whole SEO initiative.

All of this information may give you a perception that perhaps evaluating the success of your SEO is a complicated endeavour. Not in the least bit if you learn and practice the art and science of measuring SEO. Here is a handy guide to follow when measuring your SEO’s effectiveness.

  • Evaluate Your Keyword Rankings
  • Keywords play a significant role in positioning your ad or website in the search engine result pages (SERPs). When you use the correct keyword ratio and placement, your site secures top search engine ranking, which is why it’s crucial to constantly check your keyword rankings.

    Do keyword research to learn the correct way of incorporating keywords into your content. Mind you, searching and using the right keyword takes time and practice. Be at it no matter how long it takes for you to master the art of keyword research. At the end of the day, getting ranked on top should be your priority because top search engine ranking ensures brand awareness and a solid market base.
    You can use Keyword Explorer or any other online keyword rank checking tool to gauge your keyword rankings.

  • Have a Go at Backlinks
  • The inclusion of backlinks of high authority websites can elevate your ranking on SERPs. If we go by SEO rules, you should at least have one or two link outs to other high-quality web pages to ensure greater online visibility.

    Having a large number of relevant external links gives you an edge over your competitors. Your site comes across as more credible and authentic that helps instil trust among your potential clients/customers while also enhancing your online reach and presence.

  • Assess Your Conversion Rate
  • Having a strong online presence is great, but in the end, it all comes down to the number of visitors that became your customers.

    Conversion rates suggest how many visitors capped off your call-to-action, meaning how many of your visitors purchased your products and services or signed up for a free trial or a newsletter. Your aim should be to score a high conversion rate to ensure the success of your SEO practice.

    One of the most effective ways on how to measure the success of SEO campaigns is to use Google Analytics. This effective online tool can uncover traffic insight into your site. This will help you assess the overall performance of your webpage. For instance, the number of people who clicked your page will show how well you have optimised your page title or meta details.

    In addition to Google Analytics, you can also use the Google Tag Manager tool to track and manage your site activity.

  • Find Out Your Spam Score
  • You may not know this, but your overall spam score can adversely affect your site’s DA – Domain Authority. This, in turn, can decrease your website’s ranking on a SERP.

    When measuring how well your SEO campaign is doing, check out your spam score on a scale of 0 – 17, where 0 means the highest authority level.

    Usually, it’s the use of poor inbound links that lower your spam score. If your spam analysis result isn’t up to par, try eliminating all of the bad inbound links from your webpage.

  • Make Use of SEO Tools
    Don’t get overwhelmed with the number of things you have to keep track of for the success of your SEO marketing. You can easily manage, analyse, and re-assess your SEO strategy by using the following tools:

  • Website Grader
  • This free tool works as an SEO expert that evaluates your content as well as your website. The online tool also creates a specific report that covers your site’s traffic, visibility, search engine ranking, and all the tips on how you can improve your site’s function and performance.

  • SEMrush
  • SEMrush is a great tool to learn everything you need to know about your site’s performance. All you need to do is enter the URL of your website. From there on, the tool will supply you with a detailed report on your organic traffic, conversion rate, keyword rankings, and so on.

  • Seobility
  • Seobility comprises all the SEO tools and analyses for better website optimisation. It also gives you an option to check how well your specific keyword is ranking on search engine pages. To check your keyword ranking, Seobility has a specialised keyword checker tool.

Conclusion

Much of your SEO success depends on the effective planning and implementation of your SEO tasks. Once you have executed your SEO strategy, you will need to evaluate it from time to time. At this stage, you will need to follow our guide on how to measure the success of SEO campaigns so that you get the correct insight into your SEO approach. Depending on the results, you can re-analyse and tweak your webpage and its content for better search engine optimisation.

Not sure how to optimise your webpage and its content and measure your overall SEO success? Don’t worry! TopRankings has got your back! Feel free to reach out to us at any time you want to get professional assistance for your personalised SEO campaign.


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