Full Access and Ownership
SEO Management works best where in an ideal scenario of any campaign, your SEO Agency has full access to your website, both for the content management system, as well as the Files Transfer Protocol ( FTP ) access of your website.
The content management system should ideally not be a proprietary one, but rather an open source system like WordPress. Since 2007 our team have encountered several businesses who have their website agency hold them hostage to their website by restricting access and also charging exorbitant fees for any small change that would have otherwise been able to be done quickly by TopRankings SEO Melbourne Agency.
Outside of cost blow outs, the greatest drawback is that requests that are not actioned in a timely manner directly impact on the speed by which results can come to fruition. Experience has shown that WordPress is one of the most strongly ranked Content Management Systems, that equally provides businesses full ownership and autonomy for changes.