Are blogs still relevant today? The statistics most definitely support this. A whopping 70 million posts are created monthly, and WordPress alone powers 42% of the web. As a result, blogging continues to play a significant role in digital marketing strategies.

A recent survey found that 90% of businesses used blogs to promote their brands in the past year, out of all the content marketing formats available, including videos, infographics, ebooks, and online events. But given the abundance of online content, how are they managing this?

They may accomplish this with the right strategy by concentrating on blogging-related priorities like SEO and getting to know their target audience, which we’ll cover in a moment. However, if you’re new to SEO or have experience as a content marketer, you can question whether it’s worthwhile to develop blog strategies or devote time to hiring bloggers. Indeed, it is.

In addition to increasing traffic, blogging can increase authority and brand recognition. Additionally, the leads and traffic become clients, which expands the audience. 

While they are significant, it’s crucial that you take the time to develop a strategy that builds your audience, engages them, and encourages visitors to return to your company’s website.

What Makes Blogging Beneficial to Your Business?

Let’s now explore the benefits of blogging for your business and the strategies leading brands to use to make their blogs effective in the fast-changing world of digital marketing.

It Helps Build Loyalty and Trust

You will become an authority on the topics you cover by offering suggestions and accurate information that customers can use. Blogs are a fantastic method to gradually grow your audience and demonstrate your subject-matter expertise in your field and product line.

The E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness, is crucial to developing content. E-A-T is important to Google’s algorithm and how it evaluates and recognises content, even though it isn’t a ranking factor.

This means that your site and content must contain accurate, useful information at all times.

It Increases Your Online Visibility

Making sure that amazing content is search engine optimised is the next step in creating great content. For SEO purposes, blogs that address common customer queries in your industry are beneficial.

One surefire technique to enhance visibility is by conducting keyword research and inserting the identified keywords into your well-researched, unique content, intriguing and distinctive headings, and subheadings.

Another technique to improve visibility is through internal linking. Your website’s other pages, blogs, and product pages can all be linked to increasing brand authority, visibility, and awareness.

It Helps Create Brand Awareness

Your brand may stand out among the rest of your competitors by producing fresh, original content.

Your brand is at the top of the SERPs, providing people with the information they require, whether they are looking for answers to their inquiries or want to learn more.

Your ability to increase brand awareness through shares on social media and SERPs increases directly with how much you invest in your blog strategy.

Generates More New Leads

Customers will probably desire more of your content if they enjoy it. They can join your email list, which is a great method to acquire new leads.

This makes it less intrusive than asking people to like an advertisement that asks them to subscribe to an email list in exchange for a coupon.

Although blogs help establish a relationship before requesting leads’ information, this strategy can be quite effective for leads. There is a stronger engagement with your brand through exclusive, practical content.

It Drives More Engagement

Maintaining connections with both potential and current customers is one of the main objectives for most content marketers.

Customers can share more shareable content on blogs than just postings about your products or services on social media.  It’s a fantastic opportunity to inform customers, offer advice or how-tos, and strengthen relationships with your brand.

Readers might become loyal customers by gradually reminding them of your brand through your content.  Blogs also provide many possibilities to share your content and can add intriguing points to the customer journey.

Finally, it stimulates customers to participate by introducing them to topics they are already passionate about or eager to learn more about.

It Helps You Understand Customer Needs

Customers typically don’t have much time to read blogs, so it’s critical to determine what will appeal to them in order to keep them engaged.

Blogs are designed for you to try to put yourself in the customer’s shoes and respond to their questions, which can be advantageous for both you and the customer.

Blogs also provide a welcoming environment for feedback and reviews. You might discover fantastic areas for development and fresh concepts for blog interaction. It is great for getting to know customers, understanding their demands, and providing inspiration for the future.

What Are The Factors That Affect Your SEO When Using Blogs?

When using blogs to help you rank higher in SERPs, the following are the factors that can affect your SEO strategy:

Dwell Time

Although dwell time is an indirect ranking factor for Google, it’s crucial to the user experience, and we all know that when it comes to SEO, user experience is king. The amount of time a reader spends on a page of your blog site is known as dwell time. The time between visitors’ clicks and when they leave your website is called the dwell time. 

This metric suggests to search engines like Google how important your content is to readers. It makes sense that the more time people spend on the page, the more relevant it is to them.

Page Loading Speed

The graphic aspects of your blog can impact page speed, but other factors can also make a difference. Overuse of plugins and unnecessary coding can both slow down blog sites. Your pages can load more quickly by removing unnecessary code, which can increase page performance.

Additionally, we advise making a list of the plugins on your blog site. Choose which ones you require to maintain your blog operational daily and which ones were added as a temporary remedy. The front end of your site’s plugins is a threat to page speed, and you will likely remove more of these plugins than you realise to speed up your entire site.

Mobile Responsiveness

In Australia, mobile devices account for the majority of Google search traffic. Your blog site may do the same thing on a personal level. There is no getting around the reality that optimising your blog site for mobile devices will have an impact on your SEO metrics.

But what does it mean to “mobile-optimise” a website?

Keeping things straightforward is the standard industry advice. Most pre-made site themes available today are already mobile-friendly, so you’ll need to change the size of a few CTA buttons and fonts here and there. Then, do a mobile site speed test frequently and keep an eye on how your site performs on mobile by looking at your Google Analytics dashboard.

Index Date

Search engines strive to deliver the most current, accurate, and relevant information possible. The date a search engine indexes the content is one criterion it considers when assessing what is accurate and relevant.

Indexing is the search engine’s process of finding content and adding it to its index. When a user performs a keyword search using terms relevant to the indexed page, the page can be later retrieved and shown in the SERP.

Implementing a historical optimisation approach is one technique that positively impacts this SEO factor. This method works effectively on blogs that have been around for a while and have a decent amount of content already.

You can greatly improve your blog’s SEO by adding fresh perspectives and data to these earlier entries without adding much new net content. Site crawlers will reindex the page and give it another chance to compete in the SERP while considering the updated content.

Recent Data

Blog entries should contain recent data, another indirect SEO ranking factor. Visitors receive current and reliable information thanks to recent data, which improves the reading experience.

By including a link to a reliable website with original, current information, you are letting the search engine know that this website will be beneficial and relevant to your readers. Additionally, you are informing the search engine that the content you post is somehow connected to this kind of data.

Your readers will grow to value the content over time, which may be seen in other metrics like increased time on the page or a reduced bounce rate.

Will Blogs Still be Relevant in 2023?

Yes, but much like SEO, it’s continually evolving. SEO basic practices are at the heart of a great blog strategy.

In order to ensure that your content and entire website have the expertise, authority, and trustworthiness that search engines need, you must evaluate your strategy as SEO advances.

Despite all the changes, blogs continue to be a cornerstone of digital marketing.

In addition to generating more leads, blogs can help your target market become more familiar with your brand. You will undoubtedly have a strong foundation of blog content if you take the time to comprehend basic SEO methods and how to reach your audience.

Entrust Your Blog Content Creation With the Best in the Industry!

By understanding the basics of SEO and blogging, our team is here to guide you. TopRankings is one of the leading SEO agencies in Australia and is an expert in producing quality content that can help your page rank higher in SERPs like Google.

At TopRankings, we deliver lead-generation and business growth excellence backed by two decades of proven industry expertise. Our aim is crystal-clear: to help you eliminate stress caused by few and unreliable sales leads.

Are you ready? Let’s get you some results. Get your obligation-free chemistry call here.