What Is the Importance of Keywords in the SEO Campaigns?

Posted at 22/12/2020

The importance of keywords in your SEO campaigns is undeniable. Why? Well, the use of relevant SEO keywords in blogs helps readers identify what your content is all about.

So what do we mean when we talk about SEO keywords? By this, we mean all those words and phrases that searchers type into search engines for information. For example, “the best shampoo to get rid of dandruff” is a specific keyword (and also a long-tail keyword) that, when entered in the search engine, displays top pages with this targeted keyword. 

In SEO, there are many types of keywords – apart from long-tail keywords, you have short-tail keywords, which, unlike specific keywords, are made up of only three words or even less. Sometimes, they are known as the head keyword. Short keywords can be as simple, for example, “best shampoo.” They tend to be more generalised and greater in search volume. 

When used correctly, keywords can be the driving force behind the success of your SEO marketing. Let’s dig deeper into the importance of keywords in your SEO campaigns

Keywords Transport Searchers Directly to Your Website

Putting effective keywords to use helps interested consumers land directly on your website. However, the key is to use relevant keywords that provide better results. For that, you will need to do better keyword research and create a list of keywords that connect you to your audience. 

Employing the right keywords in your content helps your website get to the top rankings on search engines. This, in turn, exposes your website to more potential customers out there. 

Drive Relevant Traffic to Your Site

The goal of a brand’s SEO campaign is to attract customers that are interested in buying their products and services. For example, if you have an online women accessory shop, you will obviously want to target a female audience that is keen on buying accessories. This is where the importance of SEO keywords kicks in. By focusing on the right keyword that is related to your business, target market, and products and services, you drive relevant yet organic traffic to your site. 

No Need for Investing in SEO Ads

Once you create a page that Google – or any search engine for that matter – deems worthy of guiding their users to, you will continue to get a stream of traffic to your site for months or even years. 

Considering this, you won’t find the need to pay for ads if you focus your efforts on SEO. However, to relish in this kind of result, you will need to focus on researching and writing high-quality content that is optimised using the right keywords. 

Expand Your Knowledge

Finding and incorporating the right keywords into your content takes practice, with a trial and error approach here and there. It will take some time (and learning) to find which keywords to use, but it’s invaluable education that can come in handy in the long-run. 

Generate Social Shares

When you give your customer what they want, it is more likely for your content to be shared across various social platforms. However, to make this happen, you will need to write an excellent-quality SEO piece that comprises of the right keywords – one that people want to share with others who need said information. In this way, more and more people will learn about your brand/business, increasing your sales and profit eventually. 

Provides You with Invaluable Customer Insight

While doing your SEO keyword research, you will need to do some background research on your target audience as well. Doing so will allow you to gather a lot of insight into your customers’ needs, interests, and behaviour. The more you learn about your customers, the more you can write for them and provide them with what they actually want. Using online keyword research tools, such as Google Trends, can help you find related terms to your keyword and optimise your SEO content. 

How to Effectively Use Keywords in Your SEO Campaigns

As you can see, the importance of keywords in your SEO campaigns is immense. However, the attempt to search and use your keywords can easily fail if you are not careful with their placement. This is a bit of a technical aspect of it that you must know for better results. Place keywords in the page title, meta description, subheadings, content, images, URLs, social media, and link anchor texts. 

Having said that, never strive to stuff your keywords everywhere. Avoid unnecessarily repeating your keywords and adding them out of context. Make it a point to use branded and long keywords because this ensures low search volume, low ranking competition, and high converting traffic, of course. 

Using irrelevant keywords is something you should avoid doing at all costs. The keywords you use should match your topic or content. Plus, it should be relevant to your target market as well, so that your niche audience feels comfortable in doing business with you. 

End Note

A successful SEO campaign can’t do without the use of keywords. However, to equip yourself with the understanding of which and how to use keywords, you will need to learn the art of keyword research. As mentioned earlier, researching the right keyword relevant to your niche and audience is a skill that comes with time and practice; but it’s worth it, nonetheless. The end result is increased awareness of your brand, greater sales of your products and services, a broader customer base, and much more! 

Note that using keywords isn’t just crucial for your search engine optimisation, but it’s also essential for the success of your whole content marketing. You ask why? It’s because researching keywords provides you with ideas for your next social media post, helps you learn more about your audience, and keeps you updated on the ever-changing online landscape. 

Need help with the optimisation of your site or blog posts for SEO? Trust TopRankings for optimising your site and content for SEO and establishing a strong online presence as a result.    


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