Everything has gone digital now. And it is no secret that to be successful in any type of business, you need to make sure that you have a strong online presence. Launching and running a successful SEO Campaign is one of the most effective ways to create an online persona.
What is SEO?
SEO or Search Engine Optimisation is a practice to increase the quality and quantity of the organic traffic your website attracts. With the right use of keywords and link building, you can effectively increase the amount of people who visit your website on a daily basis.
An SEO campaign follows a set of predefined steps that’ll help improve the ranking of a website over the short and long term. However, most marketers find it challenging to nail the basic concepts of SEO – let alone running a successful SEO campaign.
Read on to learn about the basics of building a strong SEO campaign that will help you build an effective website that will attract more traffic.
Creating a Successful SEO Campaign
The great thing about creating an SEO campaign is that while it can be a complex process, you can still break it down into straightforward and solid steps. There are three main components you’ll need to work on to create a successful SEO campaign.
When it comes to creating an SEO campaign, the content you put out matters more than anything else. It is crucial to create strategic and highly optimised content for your website, and content in one of the core values of Google.
Google’s aim is to provide its users with the most relevant and high quality content, and that’s what appears on their first pages. The quality of content you create will have a huge impact on where you land on the search engine results pages (SERPs).
It is also important to keep user intent in mind while producing content. You need to ensure that your target audience will find your content interesting and relevant.
2. On-Page SEO
This is one of the easiest and most effective practices to optimise your website’s pages so that they will rank higher on search results. Since you are in full control of your site, you can easily make changes that will help improve the rankings of your website.
3. Off-Page SEO
This can be slightly more complicated than On-Page SEO, but it is certainly as effective at improving the rankings of your website. This requires you to build high authority backlinks within your content from other relevant websites and content pieces.
The higher quality backlinks you add to your content, the more beneficial it will be for your website. However, don’t just start stuffing links into your content. It is important that every single backlink you add is relevant to your content and adds something to it.
Steps For Creating a Successful SEO Campaign
Now that you have a better idea of the basics of running an SEO campaign, let’s delve into the crucial steps of creating an SEO strategy.
1. Analyse Your Current Website Setup
Before you start figuring out how to improve your website, it is important to figure out what needs to be improved in the first place. Analysing the basic information about your website is the first step in doing so. Is your site based on a modern platform or has it become outdated? A modern platform is much faster, securer, and easier to optimise than an outdated one.
It is also generally more flexible to design and make small changes to your website whenever needed. If your website is based on an outdated platform, it is strongly recommended to migrate to a modern one, such as WordPress or Marketo. In the long run, it would be cheaper to migrate than to pay someone to optimise an outdated platform.
Another thing you need to consider is whether or not you need to change the design and layout of your website. This can be a tough decision, but one that is sometimes necessary to make. It is possible that you are attached to your current design and don’t want to change it. However, if it is not user-friendly and SEO optimised, you won’t benefit from it. It is easier to change the design while migrating to a new platform. If you’re already on a modern platform, hiring a good SEO agency may be a good idea to help optimise your web design as well as the content.
2. Keyword Research
Keywords are the most important aspect of creating a successful SEO campaign. You can use a number of tools to begin your keyword research, such as the Google Keyword Planner. It is a great SEO tool for researching relevant keywords to add to your current as well as future content.
It’ll help you sort through the keywords in your niche and analyse its competition using statistics around the volumes, clicks, CPS, and Google Ads competition. Such tools will give you a better idea of the type of keywords you need to add to your content to increase its response value.
3. Content Optimisation
As discussed before, content is the king in the world of SEO. If you don’t have good content to offer, no one will visit your website a second time – if they even make it there the first time at all. In addition, without optimised content that is constantly being updated, Google will have no idea what is going on in your website.
Not too long ago, the primary focus of SEO was on its keywords. Marketers started stuffing their website keywords to gains as much traffic as possible. However, thanks to Artificial Intelligence (AI), this tactic no longer works as Google can now spot such articles and remove them from their engine completely.
Now, it is important to ensure that the keywords you use are relevant to the data. And for that, it is important to create strong content that can carry those keywords.
4. Optimise Your Keyword Placement Strategy
As discussed above, stuffing keywords in your content isn’t a great strategy anymore. However, ensure that you are using the keywords appropriately instead of just adding them to the sentences you’re writing. Keyword placement is an integral part of the success of your SEO campaign. Instead of just throwing keywords into random places, think about how it adds to the value of the content and if it will help your content rank higher on Google and other search engines.
With the advancement in AI technology, the search algorithm views and analyses them based on their placements as well. Therefore, it is important to place your keywords in:
– Page title
– Meta description
This will ensure that the Google algorithm is able to see the terms clearly when they crawl your site. In addition to ranking better on algorithms, this will also help make the keywords more noticeable for viewers. Make sure that you place your keywords in logical places to improve the quality of your content.
5. Narrow Down The Right Keywords
Now that you’ve learned how to research keywords and how to effectively place them in your content, the next thing you need to do is narrow down the right keywords that will help the content you’re producing. The keywords you use should directly correspond to your business, which is the product or service you’re offering. Even after doing organic research and using keyword tools, you may end up with some keywords that aren’t useful for your website.
After you’ve come up with a list of keywords through research, go over them again while thinking about how each keyword will add value to your website. Don’t just add a keyword because Google Keyword Tools says it ranks higher results on the search engine. Make sure that it is relevant to your business and adds value to your content.
6. Try to Find The Sweet Stop Between High Search And Low Competition
Keywords are a lot more complex than they may seem on the surface. The keywords with a lot of searches can be highly competitive and will likely take a long time to rank your content against other bigger brands and websites that have already been using these keywords for a while. These are usually short tail or head keywords that are usually 1 to 3-word long.
On the other hand, long tail keywords are longer than 3 words. These aren’t highly competitive but can still generate high search volumes. However, not all long tail keywords would rank high on search engines. It is important to do thorough research to determine which long tail keywords will generate high volume. When you do it right, long tail keywords can be a gold mine for your SEO campaign.
7. Think Like a Customer
Stop thinking like a marketer and start thinking like a customer instead. If you were to go online and search for the product or service you’re offering, what are the type of keywords will you type? This can often give you a much better idea of what type of keywords you need to use.
You can also ask your friends, coworkers, family members, and anyone else about what they’d type into the Google search box if they were to look up the type of product or service you are offering. Ultimately, it will be humans who will be trying to look up your business. Therefore, getting a human perspective is a great strategy to use.
8. Create and Publish your Content
Ultimately, creating and publishing good content is what will attract the most traffic to your website. You can add all the high ranking keywords you want, but if you don’t produce high quality content to support it, it won’t be of any use. Not only will it likely not rank high on Google, but even if people land on your website somehow, the content won’t be good enough to hold their attention.
Great content draws great crowds and helps you fulfil all your SEO needs. It doesn’t matter what type of content you are producing – blogs, vlogs, infographics, images, newsletters, slide share, press releases, etc. – as long as they’re relevant to your business. Just make sure to add the targeted keywords to your content to be visible to the crawlers.
9. Define and Track your Goals
If you’re spending so much time trying to optimise your website, you likely have certain goals in mind. So before your start implementing your strategy, it is important to re-access your goals. If you don’t know what success looks like for your company, you will not be able to create a successful SEO campaign no matter how hard you try.
After you’ve defined your goals, it is also important to track your progress. Is the strategy you’re using working in your favor? Or do you think you need to make certain changes for it to be more effective? Constantly look back on your goals to ensure that you’re going in the right direction.
By following these simple steps, you can create an effective strategy that will help bring more traffic to your website and boost your sales.
A more effective strategy you can use is to hire an SEO agency. TopRankings is one of the best SEO services in the market. Our aim is to help you build a strong online presence and help your website rank higher on search platforms. Contact us now so we can mutually come up with an effective SEO campaign for your website.