You can increase the traffic to your website through Search Engine Optimisation (SEO). Businesses can direct more users from Google and other search engines to their website. If you have just launched a website or have plans to launch one soon, you should invest in the services of an SEO Agency.

An SEO company has the experience, expertise, and knowledge to provide you with the rankings you need to drive qualified traffic to your website. Engaging an SEO company will help no doubt, but also knowing a little background information on how incorporating SEO into your website, can increase the traffic to your website. Let’s discuss how you can increase website traffic through SEO.

7 Ways SEO Can Increase Your Website Traffic

Your website will not attract traffic on its own. You will have to do your part by optimising it for SEO. If you do not, search engines like Google will not rank you well on its search engine. This will result in your competitors surpassing your website, which is something you want to avoid. 

The only way to prevent your competitors from winning your target audience’s trust and loyalty is to find ways to optimise your website traffic for SEO. The following ways will help you to improve your website traffic through SEO:

  • Perform SEO Keyword Research

You want your target audience to find you when they enter specific keywords and phrases into the search engine. For this, you will need to optimise the content of your website for SEO. Incorporate those keywords and phrases into your content. This is known as on-page SEO. Keyword inclusions should be driven by the keyword research data as some phrases are more qualified than others, some are too broad to consider while others may not demonstrate enough searches to warrant targeting these phrases in your SEO Campaign. 

You will also need to perform other on page SEO tasks, such as optimising your website’s URL, meta title, and meta description. You need to work on optimising every page of your website for SEO, and that requires a considerable investment of time and concentrated effort that can take extensive time, depending on the extent of knowledge you have about SEO. 

If you do want to perform SEO keyword research but do not have the time to do so, you can engage an SEO Agency. A reputable and experienced agency can handle all the SEO-related tasks to ensure your website receives traffic from the search results.

  • Produce Quality Content Regularly

Depending on the level of your industry competition, you may also need to create high quality content that adds value to your readership, which is your target market, on a regular basis. The success of the content you create depends on the length of the text, topic and keyword competition, target keyword competition, target keyword volume, and optimisation of targeted keywords within the content.

When you are creating the content for your website, you will also need to optimise your images and videos, divide your content with header tags, and link to an authoritative website. You also need to actively publish your content on your website and market it from the many social media platforms you have. 

When a person comments on a post you created, you should reply to them even if there may be a difference of opinion. You need to engage with your target audience on your posts, to build trust and loyalty. Most importantly, post fresh content, not copied content. The topics should be related to your industry, products, and services.

What if you do not have the time to regularly post content on your website? You can invest in an SEO Copywriting service offered by the SEO Agency you recruit to optimise your website for SEO.

  • Always Use Internal Links

When your visitor stumbles on a blog post on your website, you can direct them to another blog post or a page of your website such as a product you sell or service you provide. When you add internal links within the content, you can increase the chances of the visitor staying on your website longer.

By adding a few relevant internal links into your content, you increase your rank on search engines. Do not however, make the mistake of adding too many internal links, as that is considered spamming. If you have hired an SEO Company, they will add internal links to other content and pages of your website.

  • Request for Incoming Links

You want to have a lot of relevant incoming links that direct the user to your website. You can ask trustworthy websites as well relevant suppliers, partners, and bloggers in your industry to direct users to your website through internal linking. 

You can do them a favour by asking them to write a guest blog on your website and advertise their own business through it as well. The more incoming links you have, the higher your website will rank on Google. You should however, perform a significant amount of research before asking someone for an incoming link to determine how influential they are in convincing people to visit your website. 

Another way to encourage incoming links is to take the PR package route. You can ask a blogger in your industry with a large following to review your product for their followers. You need to send them your PR package for free and they will review it and add a link to your product at the bottom of the post. 

  • Market Your Own Business

Apart from asking others to link your content, you can promote your own website through your personal blog and social media platforms. When you post a blog on your website, share it twice, once through your business social media account and through your personal social media account.

You should also add social media buttons to your website, so your visitors can share what they came across with their followers. For this to happen, you will need to write content that they will want to share with their own followers.

Some other ways you can market your website to obtain more traffic is through Google Adwords campaigns and advertising campaigns on Facebook and Instagram. If you have a physical store, you can also market your website to customers who visit your store, telling them they can also place an order through your website. 

  • Build a Local Following

Aim to build a local following through SEO. Whether you have a physical location or not, you may sell products and services solely to people living in a certain radius. For instance, this may be the case if you sell custom made personalised necklaces. 

Even though you may not have a physical store setup, you still need to optimise your website for local SEO. You only deliver to certain areas in your city and you need to optimise your website for them. You need to add geo tags for instance. 

Geo tags are location specific tags, which you can place on each page of your website. An example of a geo tag is a custom made necklace in Melbourne. If you do have a physical location, adding geo tags to your website is even more important.

  • Revisit Your SEO Strategy

Most businesses make the mistake of using only high-volume and short-tail keywords to attract website traffic. They stuff those keywords into their content, which does not improve their organic search engine rankings one bit. 

It does not lead to a high conversion rate, which is why they need the expertise of an SEO Agency to perform an SEO Audit to determine if they need to revamp their SEO plan and change some keyword around, so their website ranks as best as possible on the search engine. 

An SEO specialist will focus on long tail keywords and long search queries that have an increased chance of converting a visitor into a purchasing customer. Moreover, you need to create your products and services pages with a strong call to action to encourage visitors to make a purchase, call for more information, or visit your physical location. 

What You Should Not Do to Increase Your Website Traffic through SEO

You should not do the following to increase your website traffic through SEO:

    • You should never stuff keywords into your content or pages of your website, as that could not only get you penalised by Google, but it can also undermine user readability and experience.
    • You should not use several outbound links for SEO, as way too many of them can distract the user, especially if the links you chose have nothing to do with enhancing the reading experience of the user.
    • You should also not add a lot of text on the footers of every page of your website, as its detracting from the user experience and can confuse the user when they are trying to look for a certain page.

You can increase the traffic on your website through SEO by contacting an experienced SEO agency. They can optimise your website for SEO with a greater level of expertise than the DIY approach helping to ensure you receive the type of traffic you desire, and with it, increased sales and revenue.