About Us

It’s our love of search that makes the difference.

For nearly two decades, we have lived and breathed SEO — not because we have to, but because we simply can’t get enough. Our passion for SEO has been what enables us to adapt faster, push harder, and deliver results when others can’t.

Every algorithm shift, every data point and every SEO campaign that we manage is fuelled by our commitment to making search marketing work for small businesses in Australia. When you work with people who truly love what they do, results are not forced, they’re inevitable.

Meet The Team

Our Values

Since opening our first office on Collins Street in Melbourne’s vibrant CBD back in 2007, our founders made a promise — that Top Rankings would always stay true to three core values. These values remain the foundation of who we are and guide everything we do.

War Against Page 2

Empty promises don’t rank websites. That’s why we cut through the noise with transparent reporting, realistic timeframes, and strategies built on results — not wishful thinking.

Instagram For Vanity

If you’re looking for pretty graphs and a like counter, we’re not the right agency. At Top Rankings, we focus only on the metrics that drive real commercial outcomes.

Distill The Dark Arts

SEO shouldn’t feel like the dark arts. We educate our clients, break down the jargon and show you exactly how and why our strategies are working for your business.

Meet Our SEO Experts

At Top Rankings, our SEO team blends analytical expertise with creative flair. From technical specialists who’ve weathered every major algorithm update since 2007 to UX-focused marketers who turn browsers into buyers before they even realise it, your SEO campaign will benefit from the perfect balance of precision and creativity.

Nathan Elly

Head of Growth

Nathan brings over a decade of commercial know-how. A strategist at heart, he blends sales smarts with real business experience to unlock growth opportunities and keep brands moving forward.

Steven Lord

Marketing Director

The mastermind behind digital marketing, SEO and CRO strategies that actually work. Steven will steer you away from wasted budgets, ensure you stay on course, and occasionally remind you to stop for snacks.

Gena Keenan

SEO Strategist

Gena specialises in turning client challenges into clear SEO strategies. Think natural creative marketing brain blended with an overdose of logic and reason. Gena is your go-to for creative SEO problem solving.

Andrew Keir

Head of SEO

The Head of SEO with a love for both algorithms and outdoor adventure. When Andrew’s not steering our SEO operations to new heights, he’s off-road in his 4×4, chasing Australia’s wild beauty – one track at a time.