What Are the Most Important Factors in SEO Campaign?

When you are brainstorming an SEO campaign, you need to come up with a comprehensive and well thought out SEO Strategy. Your aim is to rank higher on search engine rankings on Google. As you most probably know, ranking on Google is not easy. Yes, it is difficult, but not impossible because it commences with an SEO Strategy.

Take the pressure off yourself and let the experts at an SEO Agency handle it for you? They can perform an SEO audit, involving content analysis, competitor analysis, on-page SEO, and link building analysis. From there, they can develop a comprehensive ongoing SEO campaign for your business.

Your SEO campaign will include all the important factors that you need to rank on Google. What are those important factors? Good question. Let’s have a look.

• A successful SEO campaign begins with a well-defined strategy that incorporates on-page, technical, and off-page SEO best practices.
• Keyword research and SEO copywriting are essential for ensuring your content matches search intent and ranks for the right queries.
• Technical SEO factors like secure websites, mobile responsiveness, and fast loading speeds are foundational for strong search visibility.
• User experience (UX) signals such as bounce rate, dwell time, and click-through rate are directly influenced by the quality of your content and design.
• Link building (inbound, outbound, and internal) plays a major role in increasing authority, relevancy, and search rankings.
• Active social media presence and consistent local business information (NAP) help amplify visibility and indirectly support SEO efforts.
• The most important factor is taking action—partnering with an experienced SEO agency can accelerate your growth and deliver measurable results.

Table of Contents

1. Key Takeaways
2. Key Ingredients for a High-Performing SEO Campaign
3. 1. Secure and Accessible Website
4. 2. Page Speed for Desktop and Mobile
5. 3. Mobile-Friendly Website Design
6. 4. Optimised SEO Copywriting
7. 5. Technical SEO Essentials
8. 6. User Experience and RankBrain Signals
9. 7. Effective Use of Links (Inbound, Outbound, Internal)
10. 8. Active Social Media Presence
11. 9. Accurate Business Information for Local SEO
12. Conclusion: Take Action with a Trusted SEO Partner
13. Frequently Asked Questions

Search Engine Optimisation or SEO refers to websites ranking well on search engines such as Google in the natural search results, the unpaid search listings. To rank well on search engines, SEO keyword research is critical! You will require an experienced SEO Melbourne Agency to do it on your behalf.

You want to appear in the top three results, but that does not happen overnight, it takes time and effort. You cannot climb the ladder to rank on the first page of the search engine without incorporating the following factors in your SEO campaign:

Do you have a good URL? A good URL is crucial if you want to rank on Google. Why? A good URL allows Google bots to easily reach and crawl. What this means is that the search engine can visit the URL and view the content on it.

Doing this helps understand what type of business you run and the services you offer. Make life easier for Google bots by having a robots.txt file, which tells them where it can find information on your website, and a sitemap, listing all the pages on your website. It is also recommended to ensure your site is secure with an SSL certificate purchased through your website hosting provider and installed by your web developer or SEO Agency. The site will be more secure and less vulnerable to hacking attempts when sitting on HTTPS. It is a small ranking signal but an important one.  

Page speed and mobile page speed of your website is one of the primary factors that influences your rank on Google. Google’s aim is to improve the experience of web users with the loading speed of the page playing a huge role in it.

Increase the loading speed of your mobile website. If your website fails to load fast on digital devices, Google may penalise and certainly prioritise your competitor’s website and rank them higher than your own. An SEO agency can examine your website for speed and provide suggestions and tweaks on how to improve it.

Most users use their mobile phones to perform search. In fact, more people are using mobile phones than desktop computers to search for businesses, restaurants, retail stores, and more. Mobile phones allow them to quickly obtain answers to their queries.

This growing trend of mobile phone usage, is what led Google to change its search engine algorithms. Optimise your website by opting for a responsive website design. A responsive website design automatically resizes the website to fit the screen of the digital device.

Optimise the content on your website for SEO. An SEO agency will perform SEO keyword research and place keywords and phrases throughout your content. They will come up with the most commonly used words and phrases users use when they perform research on Google to find your product or service. Do not make the mistake of putting duplicate content on your website or writing spun content which is when key phrases are simply substituted from one page to the next but the remainder of the content is identical.

You need fresh and high quality content on your website. If you do not have the time to create fresh content for your website, you can always engage the services of a company that provides SEO Copywriting. Apart from this, the focus should be on LSI keywords as well.

Latent semantic indexing or LSI keywords inform Google on the type of content they need to show to users. But when it comes to optimising content for SEO, we are just getting started. You need to optimise your content for queries and natural language searches through voice.

You need to avoid keyword stuffing at all costs. Not only will the quality of your content go down, but so will your rank. Google penalises websites that use keyword stuffing to rank, as that is a black hat practice. Other ways to rank on the search engine is through longer content, answer boxes, and videos.

Do not leave technical SEO behind. When you hire a company for an SEO Audit, they will review your technical SEO. They will determine where you need to place keywords or change keywords because they do not rank well on Google or are not relevant to your business.

The agency will review the commercial keyword words and phrases in the page title, header tags and how you have formatted them (H1, H2, or H3), meta description (does it interest users? Is it short? Does it grab their attention?), image alt tags, and schema mark-up where applicable (informs Google the type of content you create).

The artificial intelligence over at Google determines where you rank on the search engine. Google does this through RankBrain, a signal that influences your search engine ranking. Those signals include click-through rate, bounce rate, and dwell time. Click-through rate is the percentage of users who click the link to visit your website after it comes up in the search results.

Bounce rate is the number of users who close your website because they did not find what they were looking for on it. Dwell time is the duration the users stayed on your website after they opened it. By optimising the titles, descriptions, and content of your website, you are more likely to receive more clicks, deliver value to users, and increase your search engine ranking.

You need to use inbound links, outbound links, and internal links. Without them, you will not rank well on Google. The search engine uses inbound links to determine content authority and relevancy. You need an authoritative website to create content and include your link in it to direct readers to your website.

You also need to have a couple inbound links from less authoritative websites. Repay the favour by adding links to other authoritative websites in your content. You need to link to your own content too. This will boost the search engine ranking of the second page. Sounds confusing? A reputable SEO Melbourne agency can help put it all into perspective for you by taking care of inbound links, outbound links, and internal links.

You need to maintain an active presence on various social media platforms to increase the number of shares. You need to encourage users to share your content with their friends and followers. You should have Facebook and Twitter set up for your business. You can have Instagram and Snapchat if relevant to your business.

Google has said in the past that social shares do not influence how a website ranks on their search engine, but there is no denying the fact that the websites ranking on Google have several social shares. Even if it is not directly affecting a website’s rank, it is indirectly affecting it.

If you are a business, targeting a local area, you need to provide Google with your real business information. Some of the areas you need to look at include NAP — name, address, and phone number — business listings on Facebook and Google My Business, reviews on websites such as Yelp, and whether you are using the correct local search terms.

You need to get in touch with an SEO Melbourne agency to help you develop a plan to take over the search engine rankings on Google. The agency can help you with SEO strategy and SEO keyword research and an ongoing SEO Campaign to increase your organic sales leads share over your competitors. If you are looking to outperform your competitors with an ethical White Hat SEO Campaign, you will need to engage an agency with experience and a good track record in helping businesses rank on search engines.

TopRankings ranks on page #1 for ‘SEO Agency Melbourne’ among other phrases. We’ve delivered page #1 results for hundreds of Australian businesses since 2007 and helped them grow their bottom line online. If you’re after a reputable agency to help you achieve the same get in touch by visiting www.toprankings.com.au or simply call us for an obligation free, sale hype free consultation on 1300 881 911.

1. What is the most important factor in an SEO campaign?

While all factors are essential, a secure, accessible website and quality keyword-optimised content are often foundational. However, a truly effective SEO campaign integrates all elements—technical SEO, user experience, backlinks, and local SEO.

2. Why is mobile-friendliness critical for SEO?

More users browse on mobile than desktop, and Google uses mobile-first indexing, meaning it primarily uses the mobile version of your content for ranking. A responsive design ensures a smooth user experience across all devices.

3. How do inbound and outbound links affect SEO?

Inbound links (backlinks) from reputable websites signal authority and trustworthiness. Outbound links to authoritative sites add value to your content. Internal links help guide users and distribute page authority throughout your site.

4. Does social media activity impact SEO rankings?

While social signals are not direct ranking factors, they increase content visibility, generate traffic, and can lead to backlinks—all of which support SEO indirectly.

5. How often should I update my website’s content for SEO?

Updating content regularly signals freshness to search engines. Aim for regular blog posts, updated service pages, and refreshed keywords to stay relevant and competitive.

6. Can I manage SEO myself, or do I need an agency?

While some basic SEO tasks can be handled in-house, SEO is complex and constantly evolving. Partnering with a professional SEO agency ensures ongoing strategy, expert guidance, and faster results.

7. What is technical SEO, and why does it matter?

Technical SEO includes elements like site structure, schema markup, SSL certificates, page speed, and crawlability. These are essential for helping search engines access, interpret, and index your content effectively.