UX vs. SEO – And the Debate Continues!

Posted at 04/12/2020

When it comes to optimising your site for search engines like Google, Bing, and Yahoo!, there should be no question as to which one should be implemented to rank your website higher than others – UX or SEO. That’s not because there is a simple one-word answer to this question, but because the answer is not as simple as just naming one or the other.

Search engines are continuously evolving with their ever-changing algorithms, and it wouldn’t be wrong to conclude that it has become a full-time job now to keep up with these transitions. For example, we all are aware that Google aims to give its users the best experience possible with the most relevant searches. Thus, making it quite clear that Google demands both SEO (Search Engine Optimisation) and UX (User Experience) from web developers for better user involvement.

For many UX developers, there has been a misconception where they’re taught to keep their focus on developing an experience for users using their language and not get distracted by the overwhelming SEO principles. While this advice might sound nice in theory, it neglects the imminent importance of SEO when it comes to boosting your website’s ranking. Simply put, when SEO is taken as an element that you worry about in the end (if at all), you don’t only damage your website’s reputation but, surprisingly, also create a dreadful user experience!

In fact, we can say that while UX should be taken as a consideration to simplify the user experience, SEO planning is the leading influence that mainly contributes to the major traffic that gets your way. So, without SEO, UX can never generate active leads or enhance your online business’ growth. But having said that, it is still essential to understand the differences in their roles and how they contribute to our success independently.

The Differences between UX and SEO to Acknowledge

The SEO principles indeed seem to be going against the sole principles of UX designs at times. SEO specialists optimise a website, so they would rank higher on whichever algorithm the search engines are using at the time. On the other hand, UX designers’ main purpose is to create a better user experience for the people visiting the website.

So, why is there a tug of war between both concepts? Because while the optimisation experts focus their skills on learning what the search engine demands, the UX designers want to focus on what the users require. Basically, this dispute’s main reason is that there is a constant push-and-pull between what machines think is better for us and what the users think is better for them?

However, what the web developers mostly forget is that the key is not to lean towards one side and use both of these concepts to their advantage. They need to look beyond the surface and connect both SEO and UX so that the ultimate results become more machine-optimised and user-friendly. And because both of these ideas are distinct yet extremely useful for websites, the differences between each field make it impossible for the developers to understand where they should utilise their resources.

The Primary Focus of UX Designers

The role of UX designers is to keep both users and business in their mind when designing a website. Their primary purpose is to enhance the user experience by making things aesthetically pleasing, compelling the users to engage via all kinds of call-to-action mediums. These mediums include clicking on a promising link, signing up for a mailing list, or even passing on the customers’ contact number to reach the business experts.

The Primary Focus of SEO Experts

SEO, on the other hand, is all about content availability and in-depth keyword research. As the search engines like Google or Bing crawl through the websites looking for certain information, SEO planning helps you rank higher on the search pages via updated and improved strategies. 

This process is mainly based on the cycle of SEO, also known as the never-ending loop of death. This cycle indicates that when the search engine algorithm updates, your website loses its ranking. This, in turn, drives you to create a new tool or technique to beat the algorithm and increase your rankings like before. And the cycle vigorously continues when there is yet another updated search engine algorithm in the market.

The UX Challenges to Overcome with SEO

The cycle of SEO is challenging to keep up with, especially in these face-paced days when technology keeps changing daily. However, knowing what the search engine prioritises is the key to resolve that issue every time. These factors consist of special keywords, images, external and internal links, and a responsive website’s design. 

The mentioned SEO challenges are solvable as long as you have a top-of-the-line SEO agency at your beck and call. On the other hand, UX designers usually have a harder time processing their difficulties. They think if they build the website well, traffic will come automatically. But, unfortunately, that’s not how it works. Because until people know your site exists, how are they supposed to get around to checking it? This is where UX loses its functionality without SEO. As it’s the work of those keywords, phrases, images, and links that bind the UX to the search engines, you can’t expect to get anything in return without a comprehensive SEO plan.

The Right Way to Boost Your SEO Ranking via TopRankings!

Now that you’re aware of the influence SEO poses on UX, you can understand why it is important for all businesses to invest in an excellent SEO Agency like TopRankings to get you on top. Get your website’s ranking higher than ever with our SEO services and watch its online presence dominate the search engines like never before! 

Please leave us a message through our website or give us a call at 1300 881 911 for further details.


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