The healthcare industry has been increasingly utilising digital marketing tools to provide better services. Apps and websites that offer medical services are quickly gaining popularity, as people love having solutions to their ailments on their fingertips.
In this day and age, medical professionals realise the rising need to shift to the digital arena for creating brand awareness and expanding their clientele. Traditional forms of advertisement, such as word of mouth referrals and television advertisements, taps a limited target audience, while digital marketing can enable you to attract clients who can avail your services remotely.
One of the prime advantages of going digital is that it enables you to develop a customised and comprehensive marketing strategy. Digital marketing allows you to advertise through a variety of platforms, including apps, websites and social media platforms, such as Facebook, Twitter and Instagram. This way, you can easily target clients all across the country.
Search Engine Optimisation (SEO) is the practice of improving your medical website’s structure, which helps it rank higher on the search engine result pages. This will boost your online presence and make your website more visible to the people searching for your medical services. Here are five basic ways to enhance your medical website’s SEO:
- Improve your website’s page loading speed
- Make your website easy to navigate
- Optimise your website for mobile phones
- Produce engaging content to retain users’ interest
- Optimise the images and videos on your website
Sounds a little complicated to manage? Don’t worry; TopRankings offers premium SEO services that can help make your website stand out among competitors.
Medical Digital Marketing
When someone is suffering from a medical condition and seeking doctor’s help, they are most likely to run an online search. Websites that grab users’ attention and compels them to interact will be better able to answer their queries.
Your app or website is the online face of your business. For a healthcare service provider, it is important to have a website that focuses on offering valuable and educational content to potential patients.
Here are some reasons you should adopt efficient digital marketing strategies for your healthcare services
- Increasing number of online patients
- Digital marketing is budget-friendly
- Enhanced interaction with patients
- Standing out among competitors
Online competition in the healthcare sector has grown immensely. Patients these days spend a lot of time searching for the best healthcare services online.
You don’t have to worry about paying a high price to advertise your services online. Digital marketing offers you a value deal: you can tap a much wider target audience without paying as much as you do for conventional advertisement.
Your website needs to be updated frequently to cater to the changing preferences of patients. A strong social media presence will allow you to interact with patients and keep up with their requirements to ensure consistent improvements to your website.
A competitor analysis can easily show you how many of your competing healthcare providers are making use of the digital arena. Digital marketing offers you various possibilities of marketing your medical practice in a unique and effective manner.
Medical SEO Services
Research shows that Australians use their smartphones to search for medical services. This makes it increasingly significant for healthcare providers to have a robust online presence for attracting patients.
The primary way of attracting more traffic towards your website is to make it rank higher on the search engine result pages so that it is visible to a higher number of potential patients. Making your website better optimised for search engines can make a big difference in enhancing the quality of your web presence and attracting a higher number of users.
- Quality Content
- Incorporate better keywords
- Include relevant images and videos
- Speed up your website
- Prioritise local SEO
Besides having a fast and mobile-friendly website, you also need to ensure that you include relevant content that is driven by the needs and wants of the patient. Some common topics searched by patients include nutrition advice, advice regarding particular health conditions, information regarding the indication of certain symptoms and details about new medications.
Including relevant keywords is vital as it helps direct users to your website. Your keywords can be related to your services, as well as attract a wider audience.
Websites with pictures and videos have experienced a 157 percent increase in web traffic from the search engine result pages. If your medical website includes a video featuring a healthcare professional, it may facilitate your website in appearing on the first page of the search engine results.
If your website takes more than 5 seconds to load, you are likely to lose a lot of clients. Web users in this day and age only prefer fast loading websites. If a web page takes too long, they are likely to abandon it and click on another link.
More than 70% of Australians use their mobile phones to find suitable healthcare services in their vicinity. It is therefore vital to make your website optimised to receive more local traffic.
Medical Online Marketing
Digital marketing encompasses a wide range of strategies that helps a business market their product online, especially SEO. Advertisement on all types of digital channels falls under the ambit of digital marketing.
Online marketing is a subcategory of digital marketing that targets internet users exclusively. It focuses on the advertisement and promotional tactics on multiple internet platforms, such as websites, social media, mobile marketing and content marketing.
- Content marketing
- Mobile marketing
- Email Marketing
- Social Media Advertising
Make sure you include content relevant to your target audience on your website. Avoid technical medical terms and use simple language. It is best to add a human touch wherever possible, for example by featuring success stories of your patients.
Strictly avoid self-promotion on your website. People are most likely to get attracted by unbiased material that they can trust. This is bound to go a long way in building a good reputation of your business.
Adopt a mobile-first approach for your website. An increasing number of users now use their smartphones to browse the internet. A website optimised for mobile phones will help generate more traffic and convert more visitors into clients.
Make sure that your website loads fast enough and has a neat look that makes it easier for people using their phones to navigate. A good website always has visible and inviting calls-to-action that enables users to avail your services.
Email marketing is a proven method of receiving a good return on investment. Contact potential patients through email and offer contact forms and newsletter sign ups.
If a recipient provides you with their email address, you will automatically know that they are interested. Use email to inform your clients about important events, such as adding a new doctor to your team or introducing a new procedure.
Make sure your social media marketing focuses on your strengths. Think about what best represents your medical services; the doctors, the logo or your services?
Your business’s social media page should reflect on how your clientele feels about your organisation. Concentrate on what kind of outcome people expect when they opt for the treatments offered by your business. Use these sentiments to edit the details of your websites, such as profile image, cover image and posts.
Numerous online marketing practices used together can facilitate a stronger presence of your brand on the internet. A business with a website that targets the right audience and is optimised for mobile phones is sure to generate more organic traffic by ranking higher on the search engines result page.
Website of a business that provides medical services needs to be holistic to enable it to reach the maximum number of relevant potential patients. At TopRankings, we can customise your website according to your requirements to make sure the promotional content grabs the potential clients’ attention.
Search engine optimisation is your need and our speciality. The success of your business through an effective website will be our success. We believe in building relationships based on open communication and trust.
Here are top 5 ways our medical SEO services will help your business:
- Rank higher on search engines
- Gain better ROIs
- Transparency of services
- Customised strategies
- Increased conversions
In the era of digital marketing, it is not just enough to provide a good quality service, but it is also vital to have your website optimised to attract more clients. At TopRankings, we assure you of increased traffic on your website to widen your client base.
SEO campaigns at TopRankings use Google Analytics to track your website’s performance. This will enable you to conveniently monitor the progress of your website through key indicators such as website traffic, average time on site, period comparisons and conversion analysis.
Besides monthly reports tracking your website’s performance in your inbox, we offer detailed periodic campaign performance progress. This not only includes progress relevant to SEO measures in the previous quarter, but extends to providing a future plan targeted towards a better online presence as compared to competitors.
At TopRankings, we realise the need for personalised SEO plans for your business. Therefore, we believe in a customised approach to your medical services. You can be assured of relevant content without worrying about keyword package limitations.
We do not only believe in attracting traffic towards your website, but we also understand the importance of retaining users to help turn them into loyal clients. Our SEO campaigns ensure that the calls-to-action are prominently displayed and strategically placed throughout your website to encourage users to convert.
Looking to give your website a makeover? Digital Rescue is our sister brand with over 10 years of experience in improving website user experience.
A website with an attractive and user-friendly layout will naturally help engage clients. Web designs created by Digital Rescue have enabled their clients to enjoy up to 600% increase in online conversions. They owe their success to these core principles:
- Responsive design
- User in control
- Attractive Homepage
It is important to make sure that the design of your website is suitable for all digital devices such as mobile phones, computers, laptops and tablets. Minimised yet relevant content along with a mobile-first approach is crucial for a good website design.
Users like to engage with websites where they have ample control while exploring it. This means that the website should be simple to navigate for a layman and have features such as confirmation boxes and reset button.
Your homepage is the first impression of your website received by the user. The team at Digital Rescue will make sure that your healthcare business’s logo will be visible and sized in accordance with the layout. Important content should always be at the top of your homepage where users can view it immediately.
Many other aspects are also included in a good website user experience, such as good accessibility, well-placed calls-to-action and good readability. Get in touch with the experienced team to revamp your website design.
Hand over your digital woes to us at TopRankings. We make sure we focus on search engine optimisation, quality content and better return on investments to help you attract and retain potential clients.