SEO Agency for Garage Door Companies

When marketing your garage door business online, you should focus on improving your site so it can rank higher on search engine results. Here’s how you can optimise your site for organic traffic:

Keyword Optimisation

This starts with keyword research for your content. You need to research and select keywords that are crucial to your industry. For instance, through your keyword research, you may find that most of your potential clients use “garage door repair”, but many of your competitors may already be targeting this keyword with their SEO strategies. This may leave you wondering how you can stand out from your competitors. What you can do is use a keyword, such as “garage door repair in [your city]”. This will be easier to rank, so you can use this keyword in your content naturally.

When using keywords, make sure to:

• Use long-tail keywords – for eg garage doors + suburb
• Use unique keywords
• Do thorough keyword research first
• Include keywords naturally into the content

Excellent-Quality Content

Your site should also feature valuable content. It should be useful, informative, and engaging enough to be liked and shared across various online platforms. Make it a point to incorporate both internal and external links to your site. This is known as on-page optimisation. When you use high-quality links to your website, Google will mark your information credible and authentic, and you will rank higher on search engine results.

Simple yet Engaging Web Design

Focus on developing an excellent-quality site. It should be easy to navigate for all types of users. Don’t try to overdo it because it may make the entire website confusing and complicated. Google gives preference to a website that is user-friendly. If you have stuffed your site with unnecessary or over the top features, you won’t get ranked in dominant Google search positions.

Sending Emails

While email marketing may not be the newest way of marketing your garage door company, it’s still quite relevant and prevalent in this internet age. Whether you sell, install, repair, or replace garage doors of commercial or/and private properties, you can engage with your potential customers through email. What you can do is ask each of your site visitors to sign up for the newsletter, and this way, you can expand your target market reach.

Google Adwords Campaign for a Garage Door Company

Google Ads or PPC (pay per click) is another great digital marketing tactic for your garage door company. This will allow you to be found instantly by ads that typically attract buyer ready prospective customers.
The ideal way to attract new customers with Google Ads is with a Google Adwords specialist agency. When managed in expert hands, the campaign delivers a better cost per click, cost per acquisition and ultimately return on investment. Monthly reports help provide transparency over performance and traction in your overall campaign including which phrases drive the most new enquiries from Google Ads as a marketing channel.

Manual Citation Building

Improve your online visibility with local directory citation. Create manual citations so that you appear on local online platforms such as Yelp and Yellow Pages. Providing the right information is key. Your address and phone number(s) should be updated so that prospective customers can contact your business easily.

Google Map Optimisation