Carpet cleaning businesses should not undermine the power of search engine optimisation. When effectively done, SEO for carpet cleaning can be just the reason behind the success of your business in your area and beyond. Continue reading this post to learn everything you need to know about carpet cleaning SEO.
Carpet Cleaning SEO
SEO for carpet cleaning is crucial to reach more customers and expand your business. No matter the size and type of your target market, search engine optimisation can aim at your specific needs and help you fulfil them the right way.
Since the carpet cleaning industry is highly competitive, business leaders look for new and effective ways to attract more customers. But that’s not all. Carpet cleaning businesses have shifted toward the digital arena to increase their reach as well. Going digital allows these businesses to create a customised and improved marketing strategy to help multiply their customers. Moreover, you are able to get in touch with your potential customers on various platforms – Instagram, Facebook, Twitter, and so on. All of this is achievable when you have SEO for carpet cleaning intact in your digital marketing strategy.
Reaching more customers can help you earn more revenue for your carpet cleaning business. The good thing is SEO can help you with your goal. For effective search engine optimisation, focus on your website. Make sure it’s optimised to the book. Here are some tips to follow for carpet cleaning website SEO tips:
- High-Quality, Valuable Content
- Use of Keywords
- User-Friendly Design
- Linking Your Pages
Content creation is one of the most effective ways to drive traffic to your website. As a carpet cleaning expert, you would obviously have a lot of knowledge to share with your target audience, and you can do that by creating comprehensive and engaging content.
Your website will show up on Google’s top searches if it matches the keyword the user has typed in for their search. The placement and type of keywords play a crucial role in determining your website’s rank on Google – or other search engines for that matter.
Your users can try to access your carpet cleaning website from any device – a smartphone, tablet, desktop, or laptop. If you want them to have a positive experience, you must employ a user-friendly design. This will ensure your site page loads quickly on any device the user is using. Keep in mind that the online browsing experience varies on all devices, so you should create a responsive design for each device.
In search engine optimisation, you should add internal or external links to your page. Doing so gives a signal to Google that your site is an excellent source of quality information worthy of citation. Owing to this reason, you should add backlinks to earn higher rankings on search engines.
Carpet Cleaning Digital Marketing
In this internet age, going digital for any business is as important as it gets. Whether you are just starting out or are an experienced player, you should be on top of your digital marketing game. The same goes for being in the carpet cleaning business. Focusing on your digital marketing can take your business to places.
- Pay-Per-Click Advertising
- Social Media Platforms
- Email Marketing
One of the most effective digital marketing strategies for your carpet cleaning business is pay-per-click (PPC) advertising. The paid ads show up at the top of the search result, which, in turn, draw the attention of those who want to opt for a professional carpet cleaner. To make PPC work, you will need to focus on long-tail keywords that have a lower cost-per-click (CPC) as it will help you get more clicks on your ad.
Digital marketing involves the use of social media platforms to reach out to your target audience. Whether your target market is located on Facebook, Instagram, Twitter, Pinterest, or any other online platform, you can build connections and develop relationships with your customers through social media marketing.
Another great digital marketing tool that can make your carpet cleaning business a household name is email marketing. Even though it’s an old-school strategy, email marketing continues to grow each year with no signs of slowing down. You can use a multitude of email marketing tools for your business, such as MailChimp, HubSpot Marketo, GetResponse – to name a few.
Carpet Cleaning Internet Marketing
A solid online profile can guarantee you more customers. And to keep your carpet cleaning business thriving, you need to reach out to as many customers as possible. Gone are the days when you had to solely rely on traditional marketing tactics. Thanks to online marketing, advertising your carpet cleaner business couldn’t be easier.
Grow your carpet cleaning business with online marketing listed below:
- Get Customer Reviews
- Improve Google My Business
- Engage with Customers Online
Getting feedback on your services from your customers can help develop trust and connection with new customers. When someone is hiring a company for a service, their number one concern is the quality of work they provide.
Providing your new customers with positive reviews of your previous clients will put their doubts at bay. They will be willing to work with you with newfound confidence, knowing that your company is professional and trustworthy.
Does your cleaning carpet business have a Google My Business profile? If not, then you should have one. Google My Business basically provides listings for local companies to online searchers. This means if someone looks up for the best carpet cleaner in their area, your business will appear to them, as long as you have your Google My Business profile. What happens is that Google My Business incorporates Google Search and Google Maps to generate online leads.
In case, you already have a Google My Business profile, make sure to update it with your website, contact information, business hours, etc. Providing a detailed guide will improve your search rankings instantly.
Once you are on social platforms, make it a point to be active and stay updated. Engage with your target audience to build a connection with them. This way, you will also understand the needs of your customers, and how you can fulfil them through your business.
SEO tools can save you from tedious data analysis and keyword research. Using SEO tools can help you enable your marketing strategies and observe your performance online. Listed below are the best SEO tools to measure and improve the online performance of your carpet cleaning business.
- Google Search Console
- Moz Pro
This SEO tool is available for free to everyone with a website. Google Search Console helps you monitor and report on your website’s presence in Google SERP. Using this tool, you can also check and control how your website is represented across the online podium. All of this can help you see how Google and its users view your website. Knowing this, you can better optimise your performance for Google search results.
In the SEO community, SEMRush is known to be a popular SEO tool that allows you to assess your rankings as well as improve rankings. The most important feature of this tool is the Domain VS Domain analysis that lets you compare your website to your competitors. Another great tool is the On-Page SEO Checker tool that gives you a chance to check your rankings and find ways to enhance your site’s performance.
To improvise your SEO, you should focus on using keywords that have a lower level of competition. Finding the perfect long-tail keyword for your carpet cleaning business can be complex if you aren’t well-versed in keyword research. In such a case, you can take help from KWFinder.
The tool’s Rank Tracker feature lets you determine your ranking while tracking your performance based on a key metric. The best part about using this tool is that it gives you a plethora of new keyword ideas to help your site rank higher.
Moz Pro is one of the most effective SEO tools for carpet cleaning businesses. The best thing about this tool is that it offers insight into every query you may have. Whether you want to learn the keywords that generate results or quick ways to enhance your SEO performance, Moz Pro has got your back.
SpyFu is a free yet premium SEO tool that can help you determine your Google ranking. It also helps you view your competitor’s performance – how well they are doing on the online front. This can be a great way to learn from your competitors and be different from them in terms of having a successful online profile and performance.
Organic traffic is crucial for businesses, including carpet cleaning companies to acquire more leads and earn more revenue. When considering SEO for your carpet cleaning website, remember the tips listed below:
- Do Keyword Research
- Carpet installation
- Pet odour cleaning
- Home carpet cleaning
- Commercial carpet cleaning
- Vacuum carpet cleaning
- Upholstery cleaning
- Internal Linking
- Optimise Your Title and Meta Details
- Fast Page Speed
As said earlier, you need to include keywords into your content that will be posted on your website. However, finding the right keyword can be tricky. For that, you should do keyword research to find out the best keyword. You can use tools such as Google Keyword Planner or Keyword Explorer to generate great keyword ideas.
Some carpet cleaning keywords to consider are:
When designing your carpet cleaning website, make sure to internally link all of the secondary pages from your main navigation of the website. From your main homepage, the link authority will be sent to the secondary page. Your blogs should not only be enriched with keywords but contain links to relevant and quality sites.
Your title tag is the biggest indicator to search engines of what your webpage is about; so make sure it contains the main keyword. When it comes to your meta details (meta title and description), make sure to include your keywords as well. Ideally, your title tag should be less than 65 characters in length while your meta description should be less than 156 characters.
The page speed of your site matters a lot because it can affect your Google ranking. Previously, whether your page speed was slow or fast, it didn’t matter. But Google announced that page speed can be a ranking factor. This means the faster your page loads, the higher your search engine ranking be. Your page should load fast not only on your desktop or laptop, but on all devices including tablets, laptops, mobile phones, and so on.
SEO for Carpet Cleaning Business
If you are running a carpet cleaning business, you will know that advertising your business is a whole another job. Don’t worry if you lack time for the proper advertisement of your business. Leave it up to the professionals at TopRankings. We are equipped with a highly-trained and qualified team that has expertise in search engine optimisation. Whether your carpet cleaning business is small or large, we make sure to provide an excellent quality service to all our clients. Our SEO services help optimising your website and track its performance as well as progress. Additionally, we offer customised strategies based on your unique SEO objective. You can be assured of relevant content that also stands out from your competitors. Our design team also helps with creating a responsive and attractive website that will be easily accessible from all electronic devices, including smartphones, tablets, iPads, laptops, and desktops.
TopRankings – a well-known SEO agency in Melbourne that would love to hear and resolve all your digital woes, so contact us now!