Touch Wood Cabinetry have an established brand and a strong industry reputation for the highest quality custom kitchens, cabinetry, bathrooms and wardrobes. Catering to Melbourne’s discerning clients Touch Wood sought to expand their growth from their healthy word of mouth and recommendations baseline, to a stronger online presence that would attract prospective customers were previously unaware of their service offering. TopRankings worked closely with its sister brand Digital Rescue to elevate Touch Woods visual presence through a strongly compliant SEO content strategy website together with high conversion design, while still delivering a strong image rich website. The combined delivery of design and SEO has proven itself as a case study that the two competing essential elements can be balanced and achieve exceptional results.


Challenge

TopRankings challenge was to assist it’s sister brand Digital Rescue with a complete redesign of the website while protecting organic presence through its SEO Migration. Post the website being live TopRankings now continues to represent TouchWood Cabinetry through an SEO Campaign to enhance its organic footprint and market share against fierce competition.

Solution

  • Keyword Research
  • Competitor SEO Analysis
  • Sitemap Planning & Content Strategy
  • SEO Copywriting
  • SEO Migration
  • Ongoing SEO Campaign Management

Outcomes

  • 77.5% organic traffic increase in first 12 months
  • 171% conversions increase during last 2 months
  • #1st Page of Google for the majority of targeted head terms
    • E.g. ‘custom kitchens’, ‘custom bathrooms’ search terms
  • Organic traffic is a major source of goal completions

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