Specialist Termite Control is a leading Melbourne-based termite treatment provider, trusted for delivering effective and professional solutions across residential and commercial properties. When their website experienced its lowest traffic in over five years, they partnered with Top Rankings to recover visibility and rebuild authority.
Organic Enquiries
Total Ranked Keywords
Increase Conversion Rate
Under pressure to recover fast, we focused on Local SEO and quick wins while laying the groundwork for long-term authority. The site suffered from content bloat, weak EEAT signals, and poor UX hierarchy, so we launched a phased SEO strategy to regain momentum, enhance usability, and build lasting authority.
Here’s what our SEO experts implemented to fix these issues:
We remodelled the homepage as the primary authority hub for Melbourne-intent terms like “termite control melbourne”, using rich media, FAQs, social trust signals, and internal links to key service pages to boost topical strength.
We audited and merged old blog posts that weren’t driving traffic or links, removing index bloat, improving crawl efficiency, and preserving valuable equity through structured redirects and on-page consolidation.
We created a new resource hub featuring video tutorials, treatment guides, and prevention tips from the owner, designed to attract informational searches, showcase expertise, and funnel users toward relevant services.
We launched a targeted SEO PR campaign to earn high-quality mentions and backlinks from reputable industry and local outlets, strengthening authority and supporting long-term keyword growth.
We enhanced staff bios with credentials, certifications, and social profile links, added media features and customer trust signals, and implemented structured data to reinforce expertise and authenticity.
We restructured page layouts and navigation so key information sits above the fold, added sticky CTAs, improved mobile flow, and refined hierarchy to make enquiry paths faster and more intuitive.
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