SEO Case Study

Solargain

Solargain is one of Australia’s largest integrated solar energy and solar hot water providers, with over 40,000 installations across the country and a national team of 100+ staff members.

Following a manual penalty Solargain lost a large amount of visibility leaving their digital presence vulnerable at a time when competition in the solar industry was only getting stronger. In addition, their previous SEO work lacked consistency with many valuable opportunities left on the table. In desperate need of an SEO recovery campaign, the challenge was set for Top Rankings to restore Google’s trust, reclaim valuable keyword real estate, and rebuild long-term visibility.

Solutions

We adopted a three-pronged approach to repair Solargain’s online presence. First, we tackled the Penguin penalty with a complete backlink audit, disavowing toxic links and restoring trust with Google.

At the same time, we strengthened both onsite and offsite SEO by improving content, site structure, and launching a sustainable link-building strategy. Alongside this, we addressed technical issues, improved crawlability, and introduced conversion optimisation to ensure new traffic translated into leads.

By focussing on the three core pillars of SEO whilst prioritising cleaning up Solargain’s backlink profile, the results came quick.

SEO Services

With a partnership spanning over half a decade, there is plenty that has been achieved for Solargain. In summary, the following SEO services were provided throughout the campaign:

• SEO Consultancy
• Managed SEO Services
• SEO Link Building & Backlink Disavows
• Local SEO Services
• Conversion Rate Optimisation