SEO Case Study

Pestline

Pestline is a trusted Melbourne pest control provider offering reliable solutions for residential and commercial properties. Looking to grow organic visibility, attract qualified local traffic, and improve conversions, Pestline partnered with Top Rankings to strengthen its digital presence in a competitive market.

At the time, their website suffered from low search visibility, minimal keyword rankings, and an outdated design that limited engagement. Combined with a weak backlink profile and low domain authority, it was clear that a complete SEO rebuild was needed.

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Solutions

We implemented a four-part SEO strategy combining content marketing, technical optimisation, UX improvements, and link outreach. First, we created informative blog content targeting high-volume pest-related keywords and optimised key service pages for Melbourne-based searches to establish topical authority.

Next, our technical team improved the overall site structure, crawlability, and mobile responsiveness, while refining metadata, internal linking, and schema markup for stronger search performance. To support better engagement, we redesigned banners and landing pages with clearer CTAs and stronger visual appeal. Finally, we also launched a targeted backlink campaign to build authority through high-quality referring domains.

SEO Services

To achieve these results, the following SEO services were provided:

“From the very beginning, Top Rankings were professional, proactive, and invested in helping our business succeed. They took the time to understand our SEO goals and delivered a strategy that not only made sense but actually worked. The communication has been seamless and the results have been measurable. It’s rare to find an SEO agency that combines creative thinking with sharp execution”
– Matt, Pestline

Outcomes & Results

Over the course of 2 years, Pestline achieved numerous record breaking months with consistent results across the board. When evaluating from January 2023 to December 2024, the following results and outcomes were achieved for Pestline:

  • 10,000+ Additional Ranked Keywords
  • 512% Increase In Top 3 Ranked Keywords
  • 641% Increase In Organic Traffic (Across 18 months)
  • 24% Increase In Conversion Rate

With the introducion of AI Overviews, our next focus is now on producing additional shareworthy content and Digital PR campaigns. Pestline already has a huge library of valuable content which will be utilised as link bait to acquire high quality SEO PR links.

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