SEO Case Study

Approved Electrix

Pestline is a trusted Melbourne pest control provider offering reliable solutions for residential and commercial properties. Looking to grow organic visibility, attract qualified local traffic, and improve conversions, Pestline partnered with Top Rankings to strengthen its digital presence in a competitive market.

At the time, their website suffered from low search visibility, minimal keyword rankings, and an outdated design that limited engagement. Combined with a weak backlink profile and low domain authority, it was clear that a complete SEO rebuild was needed.

Skip To Results


Solutions

We implemented a four-part SEO strategy combining content marketing, technical optimisation, UX improvements, and link outreach. First, we created informative blog content targeting high-volume pest-related keywords and optimised key service pages for Melbourne-based searches to establish topical authority.

Next, our technical team improved the overall site structure, crawlability, and mobile responsiveness, while refining metadata, internal linking, and schema markup for stronger search performance. To support better engagement, we redesigned banners and landing pages with clearer CTAs and stronger visual appeal. Finally, we also launched a targeted backlink campaign to build authority through high-quality referring domains.

SEO Services

To achieve these results, the following SEO services were provided:

“The team have been amazing from the beginning. Their understanding of the electrical market is exceptional and we cannot wait to see what the future holds. Thanks again”
– Dean, Pestline

Outcomes & Results

Over the course of 2 years, Pestline achieved numerous record breaking months with consistent results across the board. When evaluating from January 2023 to December 2024, the following results and outcomes were achieved for Pestline:

  • 10,000+ Additional Ranked Keywords
  • 512% Increase In Top 3 Ranked Keywords
  • 641% Increase In Organic Traffic (Across 18 months)
  • 24% Increase In Conversion Rate

With the introducion of AI Overviews, our next focus is now on producing additional shareworthy content and Digital PR campaigns. Pestline already has a huge library of valuable content which will be utilised as link bait to acquire high quality SEO PR links.

9 Month Local SEO Results For An Electrician In Melbourne
Smiling Woman with White Cup on Hand

Ready to grow like this?

Get Your Free SEO Strategy

Challenge us to do one better for your business. We’ll give you free, tailored advice — then show you how to outperform your competitors.

This field is for validation purposes and should be left unchanged.