1. Information We Collect

• Personal Information: name, business name, role/title, email address, phone number, and any details you provide in enquiries, consultations, proposals or onboarding.
• Service & Account Information: campaign briefs, settings and preferences, billing contact details (no card storage on our servers if payment is processed via secure third-party gateways).
• Website & Usage Data: IP address, device and browser type, pages viewed, time on site, referring URLs, and interactions with site features.
• Cookies & Similar Technologies: see Section 4.
• Communications: emails, call notes and support requests to help us respond and improve our services.

2. How We Use Your Information

• Provide, operate and improve our SEO, Google Ads and related digital marketing services.
• Respond to enquiries, provide proposals and deliver customer support.
• Configure, optimise and report on campaigns and website performance.
• Send service updates, insights and marketing communications (you can opt out at any time).
• Protect our website and systems, prevent fraud and ensure security.
• Comply with legal obligations and enforce our agreements.

3. Disclosure of Your Information

We do not sell or rent your personal information. We may disclose information:

• Service Providers: to trusted vendors who help us operate (e.g. hosting, analytics, CRM, email delivery, IT support). They are bound by confidentiality and only process data on our instructions.
• Legal & Compliance: where required by law, court order or regulators.
• With Consent: where you ask or authorise us to share information (e.g. collaborating with partner agencies or platforms as part of your engagement).

Overseas Disclosure: some providers may store or process data outside Australia. Where practicable, we take reasonable steps to ensure overseas recipients comply with standards substantially similar to the APPs.

4. Cookies, Analytics & Tracking

We use cookies and similar technologies to operate the site, remember preferences and analyse performance. You can control cookies via your browser settings; blocking some cookies may affect site functionality.

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as pages visited, time on page, device and browser information and IP address (which may be truncated/obfuscated). For details, see Google’s Privacy Policy. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

• Google Privacy Policy
• Google Analytics Opt-out Add-on

Microsoft Clarity

We use Microsoft Clarity to gain insights into user interactions (e.g. clicks, scrolls, heatmaps and session replays). Clarity may capture behavioural metrics and device information. Clarity uses techniques to mask or exclude sensitive data where configured. For more information, review Microsoft’s Privacy Statement.

• Microsoft Privacy Statement

Other Digital Tools

From time to time, we may use additional tools (e.g. tag managers, A/B testing, performance monitoring) to improve site reliability and user experience. These tools are used in accordance with this Policy and applicable laws.

5. Legal Basis (where applicable)

We process personal information to perform a contract with you, with your consent, and/or where we have a legitimate interest in operating, improving and securing our services (balanced against your privacy rights).

6. Storage & Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. Measures include access controls, encryption in transit where appropriate and vendor due diligence. However, no method of transmission or storage is 100% secure.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy, comply with legal obligations, resolve disputes and enforce agreements. When no longer required, we take reasonable steps to de-identify or securely destroy the information.

8. Access & Correction

You may request access to the personal information we hold about you and request corrections if you believe it is inaccurate, out-of-date, incomplete, irrelevant or misleading. See Section 12 for how to contact us.

9. Marketing Preferences

You can opt out of marketing emails by using the unsubscribe link in our emails or by contacting us. Service and transactional communications may still be sent where necessary to deliver our services.

10. Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies.

11. Children’s Privacy

Our services are intended for business users and are not directed to children. We do not knowingly collect personal information from children.

12. Contact Us

If you have questions, requests (access/correction) or complaints about privacy, please contact us:

Web Marketing Solutions Pty Ltd T/A Top Rankings

Website: www.toprankings.com.au

Email: seoteam@toprankings.com.au

Phone: (03) 9699 4585

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this Policy periodically to stay informed.