If you are looking for an appointment with a plastic surgeon, you are most likely to find a practice through the internet. If you do not have a functional website for your plastic surgery practice, you are missing out on a large target market.
In order to make your website optimised to broaden your customer base, you may require the services of an SEO agency. Keep reading to find out about the best digital marketing practices and how SEO can benefit your plastic surgery business.
Enhance Your Plastic Surgeon SEO
Search Engine Optimisation is the practice of upgrading your website in order to make it rank higher on the search engine results page. A more efficient website has the benefit of being more visible to the people searching for the services you provide.
As a plastic surgeon, you are definitely looking for an increase in the number of patients while maintaining your quality. Through a targeted SEO campaign, we aim to tap internet users and direct people requiring plastic surgery towards your practice.
SEO is a cost-effective way to attract more traffic to your website and stand out among your competitors. A user-friendly website with an appealing layout will be favoured by search engine crawlers and in turn move your website’s link to the top of the search engine results page. Search Engine optimisation involves tweaking both the structure and content of your website to ensure a high click-rate and a low bounce rate. Here are top 5 ways SEO can help your plastic surgery practice:
- Making your website easy to navigate
- Optimise your website for mobile phones
- Produce quality content to attract visitors
- Link your web pages well
- Increase sign ups on your website
SEO Strategies for Plastic Surgery practices
You have probably tried marketing your plastic surgery practice using conventional media such as television ads, radio, paper mails and billboards. While these methods are effective, they are certainly not sufficient in this day and age where people increasingly resort to the internet to address their concerns.
If someone is looking for a plastic surgery practice, they are most likely to use their mobile phones and type something like “plastic surgeons near me” in the search bar. When they press enter, they will see a page filled with links to plastic surgery practices. Successful digital marketing strategies are necessary for potential customers to be able to view your website link when they look for a plastic surgery practice.
- Create quality content
Content refers to the text, graphics and videos that are displayed on your website. At TopRankings, we make sure that the content on your website is informative, interesting and engaging.
It is vital to focus on what makes your practice unique to help users determine why they should opt for your services instead of your competitors’. The best way to improve user engagement is by creating blogs. As much as 80% of visitors reach your website through a blog link.
- Publicise your reviews
Good reviews on your website are sure to turn potential customers into clients. Choose some 5 star reviews and scatter them among the web pages in the form of testimonial quotes.
You can also opt for a dedicated testimonial page on your website which you can update timely. People tend to trust positive reviews, especially those that include value points regarding your practice. A testimonial page is also beneficial for SEO, as it is likely to be regularly indexed by search engines.
- Pay-per-click advertising
Pay-per-click is a fast and effective method for generating more traffic toward your website. If you opt for this method, your website will be advertised in other places on the web and you will have to pay a small fee for every time a web user clicks on your link.
Pay-per-click is essentially a way to purchase visits to your website. It is a cost-effective way for your brand to get more recognition and improve your returns on investment.
- Email Marketing
Sending out emails is a great way to reinforce your presence among patients and potential customers. Even a simple newsletter can improve traffic to your website and enhance your return on investment.
You can gather subscribers among your existing customers and social media followers. You can also opt for a personalised approach by developing various email lists according to the purchasing habits of your customers.
Hiring an SEO agency will help you cover all aspects involved in marketing your business effectively. The scope of digital marketing is expanding rapidly, making it all the more important to not leave any loose ends when promoting your business online.
Successful marketing involves optimising both on-page and off-page SEO to make your website more visible on the search engine results page. Here are some of the most significant benefits of subscribing to the services of an SEO agency for your digital marketing needs.
- Reputation management
Positive customer reviews are crucial for converting potential customers into clients. An SEO agency will especially focus on broadening your customer base by highlighting rave reviews.
Reviews are especially essential for a plastic surgery practice as people tend to shop around extensively and compare different practices. Valuable feedback from your clients will attract more clients and also improve your website SEO.
- Optimised images and videos
Websites that contain relevant images and videos are likely to be favoured by search engines and rank higher on the search engine results page. Visitors to your website will spend more time exploring it if they see useful and attractive graphics and videos.
It is important to make sure that all your images are unique and of the right size. Optimum size implies compatibility with the website’s layout and ensures fast page loading speed.
- Increased conversion rate
A key component of SEO agency services is to increase your conversion rate. This implies optimising your website to enable more web users to find it and sign up for your services.
A good website should advertise your services in a brief yet engaging manner to take more patients on board. Your website should be optimised to provide a simple way for potential customers to schedule an appointment online.
Plastic surgeons have a sensitive job where they need to handle each patient with precaution and care. At TopRankings, we know exactly how to communicate the level of dedication of your team to potential customers. We make sure the right keywords are used on your website to reach the right audience.
At our agency, you will find marketing experts who are well acquainted with the nature of your business and the web browsing habits of your clients. With over 10 years of experience in the industry, we offer to formulate a personalised strategy for your plastic surgery practice. Our unique services have the following benefits:
- Customised marketing strategies
Applying generic marketing templates to client campaigns simply fails to produce substantial results. At TopRankings, we believe in creating an exclusive marketing strategy designed just for you. We do not have any keyword package limitations that could restrict results.
- Transparent reporting
SEO progress can be easily measured using analytics reports. Not only do we regularly deliver campaign performance reports, but also help you achieve a detailed understanding of technical SEO steps applied. We will always keep you in the loop regarding all future strategies required to improve or maintain your online presence.
- Higher Returns on Investment
SEO is more than just having your website achieve the first rank on the search engine results page. We use Google Analytics to track the performance of your website in a holistic manner. The data gleaned from the analytics report includes average time on site, traffic by channel source, period comparisons and conversion analysis.
Basic Benefits of Digital Marketing for Plastic Surgeons
Having high quality equipment and a skilled team is not enough if the majority of the potential customers don’t know about your practice. It is essential to adopt online marketing practices to increase your clientele and encourage previous patients to return.
There is an extensive range of plastic surgeries in demand these days, such as botox, breast implants, liposuction, nose jobs and dermal fillers. Once you have conducted market research to figure out the target market for these services, it is important to make sure you advertise them effectively to tap the maximum number of prospective patients. Here are 5 basic benefits of digital marketing for plastic surgeons:
- Increased online presence
Effective digital marketing enables a more prominent presence of your business on the web. Prospective patients will be more likely to click on your website link if it ranks higher on the search engine results page.
Better visibility online and a responsive website will not just direct web users to your website but also encourage them to spend more time there and interact with your practice.
- Maintaining connection with previous patients
Retain your customers by boosting your web presence. Happy patients are likely to spread the word around refer other people to your practice.
Use newsletters, social media and text messages to stay in touch with your clients and let them know your latest offerings or discounts. This way they are likely to have your practice in mind whenever they require a plastic surgeon’s services again.
- Establish authority
An optimised website and a broad social media presence is vital in shaping the perspective of your patients towards your plastic surgery practice. A higher ranking on the search engine results page will sufficiently enhance your credibility.
Another effective method is to make sure there is engaging, relevant and informative content on your website. You can include blog posts, reviews, case summaries and infographics to retain visitors’ attention and establish your website as an authoritative source.
- Visual marketing
Visitors to your website are unlikely to read long blocks of text and get more attracted towards compelling visuals. Consider adding a human touch to your website by including pictures of happy patients along with quotes from positive reviews.
You can also use images and videos to advertise your most popular services. Build your brand image and stand out among competitors by highlighting your specialities through visual marketing.
- Mobile-friendly website
To access the internet, people tend to use smartphones more than any other device. A good digital marketing strategy includes enhancing your website’s compatibility with mobile phones.
A mobile-friendly website should ideally be responsive and fast for mobile users. This will help increase your clientele as mobile users will be able to interact with your business and subscribe to your services.
Local SEO for Your Plastic Surgery Practice
Local SEO is a crucial aspect to cover when developing a digital marketing plan for your business. For services such as plastic surgery, customers tend to prefer businesses that are located in or near the area they live in.
When potential customers run a search regarding plastic surgery practice, search engines such as Google detect their locations using their IP addresses. Optimising your website for the local market will inform search engines about your clinic’s physical location and make it more visible for web users in your vicinity. Here are the top 3 ways you can prioritise local SEO:
- The NAP rule
Mentioning the name, address and phone number (NAP) on your website is vital to let people know where your business is located. Make sure this information is consistently available on all the web pages within your website and across your social media pages.
- Keyword Optimisation
Make sure your website contains keywords that include your location so that clients searching for a plastic surgery practice in your vicinity can easily be directed to your website. Web users typically don’t run vague searches such as “plastic surgeon” or “liposuction”. They are more likely to be specific and type in something like “best plastic surgeon in East Melbourne”.
- Google My Business
Create a Google My Business profile to make your plastic surgery practice show up in Google’s local map results. This will create your listing with valuable data that will allow prospective patients to find out about your practice more easily. Make sure you keep a check on your GMB Dashboard so to have accurate information available to potential customers.
An efficient and updated website design is essential to keep up to date with SEO trends. The look of your website plays a key role in forming visitors’ perception of it.
A sister brand of TopRankings, Digital Rescue has extensive experience in website design and development. With strategies that continue to produce up to a whopping 600% increase in conversions, you can trust the team to give your website a fresh look. Here is why Digital Rescue is a smart choice to cater to all your design needs:
- Responsive design
It is best to have your website optimised for all kinds of devices such as mobile phones, computers, laptops, and tablets. As mobile phones have become the most common way for people to access the internet, it is important to have a mobile-first design.
- Effective call-to-action (CTA)
Well-placed calls-to-action greatly improve user experience and increase the conversion rate. The team at Digital Rescue ensures that the CTAs are clear and prominent on your website to encourage users to schedule an appointment with your practice.
- User control
Users like being in control when they browse a website. An effective design makes it easy for both the layman and a power user to navigate through your website. Options such as a reset button and confirmation boxes play a significant role in enhancing user experience.
When your website is designed well and optimised to appear higher on the search engine results pages, it is bound to attract more organic traffic. TopRankings and Digital Rescue may be the solutions you are looking for to increase the number of customers and build a more robust online presence. Call at 1300 881 911 to connect with the TopRankings’ team.