Renowned pioneering Melbourne eye surgeon Dr Mark Medownick, established the Medownick Eye Clinic as part of the Epworth medical complex in 1984. Dr Medownick was the first eye surgeon in Australia to perform Laser Vision Correction for long-sightedness, and in 1994 the clinic became known as, Medownick Laser Eye Clinic. Having performed over 25,000 surgeries to date, Dr Medownick’s extensive knowledge, vast experience and specialisation exclusively in Laser Eye Surgery, and use of state-of-the-art Laser Vision Technology, combine to produce outstanding results for his patients.


Challenge

  • Improve Search Engine Presence for ‘Laser Eye Surgery’
  • Lift Penguin Penalty

Solution

  • Keyword Research
  • Penguin Penalty Lift
  • Onsite and Offsite SEO

Outcomes

  • Page #1 ranking achieved for “Laser eye surgery” & continuing to keep online superiority against competitors
  • 40% Improved visibility by by removing Penguin penalty affecting campaign keywords.
  • 80% growth in goals completions (conversions).
  • Organic traffic is the major source of goal completions.

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