Finance Advocates is Australia’s leading specialist Development Finance consultancy servicing Property Developers nationally. With over 30 years of development finance experience, Finance advocates provide alternative development finance solutions through major banks as well as its own unique Gross Realisation Value (GRV) product.


TopRankings’ greatest challenge with Finance Advocates was to both deliver and sustain a strong online presence against competitors that included major financial institutions & mortgage aggregators including AFG. The finance sector is well known to be one of the most fiercely competitive sector as well as the most financially backed industry to achieve SEO results.


  • Keyword Research
  • Negative SEO Assessment and Penguin Penalty Lift
  • Onsite and Offsite SEO
  • SEO Migration
  • Website Strategy
  • CRO Consulting


  • 95% of campaign phrases rank in the top 5 positions on page #1 of Google
  • 220% increase in organic traffic in the last 18 months
  • 600% increase in conversions
  • Organic traffic represents the major source of goal completions. (conversions)
  • Google Penguin penalty lifted with rankings spiking significantly at the date of Penguin 3 update:

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