No lock-in contracts, no fancy packages, no conflict of interest. Just serious search engine optimisation (SEO).

 

At TopRankings, we keep things simple. You want a high ranking – nothing more, nothing less. One simple outcome. So why complicate matters? Our objective is simply to get you to the top of the search engines as quickly as possible.

 

How our search engine optimisation (SEO) services are different

 

Let’s take a look at each of the above points in a bit more detail, to see how they benefit you:

Proven superior results - And we’re talking about serious, highly competitive searches here. Not obscure, incredibly specific phrases or just your company name. Ranking highly for that sort of thing is easy. We’re talking about the phrases that millions of people are searching for. The ones all of your competitors are targeting. We’ve proven these search engine optimisation methods effective, time and time again, even for the most competitive search terms in fields like Finance IT, Travel and Real Estate.

 All without a lock-in contract in sight.

 

Ethical search engine optimisation (SEO) – We do one thing, and one thing only: search engine optimisation (SEO). We don’t do search engine marketing (SEM), web design or any other sort of online promotion. We just do search engine optimisation (SEO). And we only do the stuff that actually works. Not the stuff that sounds good but does little (like indiscriminate reciprocal linking campaigns, link buying and link harvesting). And not the stuff that works but will get you banned if you’re caught (‘black hat search engine optimisation (SEO)’ like cloaking, doorway pages and invisible text).

 

Strict Exclusivity - No conflict of interest – While we’re working for you, we guarantee we’ll never work for your direct competitors. It’s not just unethical. And it’s more than a conflict of interest. It’s also counterproductive.  Why pay for one of the leading SEO firms to optimise your company’s website when in a heartbeat now or in the future they will optimise your competitor’s site. After all your direct competitors may have a stronger, well known and trusted brand and credibility or quite simply they have more buying power and will price you out of the market.  

 

No lock-in contracts – We’re interested in satisfied clients, not captive clients. We’ll keep you by delivering search engine optimisation (SEO) results. If we’re not doing that, we don’t deserve you. And if we can’t do what you want, we’ll tell you up-front. When has it ever been a wise business decision to be contractually bound to a company that do not deliver results your company deserves within a short period of time? 

 

No fancy packages - You won’t be confronted by a dizzying array of search engine optimisation (SEO) packages and add-ons. We just optimise your site so that it ranks highly. Simple.

 

Continual Improvement - Importantly, we don’t just do this stuff once. We revisit it on a monthly basis, ensuring that your site adapts to changes in search engine algorithms and competitor search engine optimisation strategies. It’s a process of continual improvement that gets you to the top and keeps you there. (And because we don’t lock you into a contract, this continual improvement is as much in our interests as yours.)

 

Abreast of Emerging Search Trends We’re continually refining our own SEO skills and knowledge. Search engine optimisation is a rapidly changing landscape. To stay abreast of the latest, we immerse ourselves in SEO research, we engage with others in the SEO community (online and off), and we regularly attend peak SEO industry events (we were one of only two Australian SEO companies that attended the 2007 PubCon Las Vegas Google Conference).

 

We Don’t Outsource Offshore - Many search engine optimisation (SEO) companies can afford to quote what seems to be a cheaper monthly investment. They outsource the more tedious, labour-intensive parts of your search engine optimisation project to countries like India, where labour’s cheap. Unfortunately, this often results in security compromises. And when you think about it, search engine optimisation is all about the words your customers are searching for. English words, more often than not. So it simply doesn’t make sense to outsource search engine optimisation to a country where English is – at best – a second or third language…

At TopRankings, we do all of our own search engine optimisation work. The only exception we make is when you require specialist copywriting or web design. For that, we engage – yes, you guessed it – a specialist SEO copywriter or web designer! (With professional web design and SEO copywriting, you convert more of the traffic that your search engine optimisation delivers to your site. You inspire trust, establish credibility and convey authority. You feel like someone they can safely – and profitably – buy from.)