www.hensandbrides.com.au
Keyword |
Google Ranking |
| Hens Night Accesories |
#1 |
| Hens Games Ideas |
#2 |
| Hens Games |
#2 |
Hens & Brides - Testimonial
“My name is Rachel Sullivan, and I’m from Hens and Brides. We sell tiaras, games, tableware, everything you can possible need for any bridal shower or hen’s night. We have a nice section as well as a naughty section so you can find both, or do a simple bridal shower for your older relatives or a naughty hen’s night.
Our target audience are the bridesmaids so around about somewhere between 18 and 35 years of age, located Australia wide basically, and some international clients as well. When I started hens and brides, I automatically assumed that you’d be on Google, which obviously wasn’t the case, so I decided to look into Google ad words. I set a budget of $50 a day, which was $350 a week, and my ad was gone by lunchtime every day because of the amount of clicks.
I tried print advertising in magazines, but found that I wasn’t targeting the bridesmaids or the brides. I looked into SEO, which I had no idea it even existed, and thought that I would try that and it came up a lot cheaper than $350 a week. When I employed Top Rankings they told me not to expect any results for at least 6 months, I was willing and prepared to wait that time, within 2-3 weeks I started to notice an increase in traffic to my website. When I started with Top Rankings, I believe my Google rank was quite low, I was not appearing on the first 8 pages of Google, and a lot of the hens find on the Wednesday that they need to buy for a Saturday night, and I needed to be number one. Within probably about, 4 months I was number one, which was exactly where I needed to be. I need the traffic to come to my website, to look into my website, if you’re not number one on Google you’re not going to get that traffic initially.
When I get the hits on the site it equals sales as well. So our sales, I think increased by 100% in 4 months. When I started investigating SEO companies, I thought the best way to find them would be to Google an SEO company, TopRankings came up number one, so I thought if they can get themselves to number one then they must be doing a good job.
When I first contacted TopRankings I spoke to Noam, he was personable, friendly, he answered my emails in a timely manner, he answered my phone calls, more like a family man and a friend than someone I was paying to do a job. He explained the whole process clearly; the fact that I didn’t have to lock into a contract was unbelievable. I could employ them for a month if I wasn’t happy or I could just have it ongoing which I’m still going with them for at least 18months now. If I set up a new business tomorrow I would definitely employ TopRankings for my SEO, I can see the results I’ve achieved through them and the resulting sales.”