Little White Wedding Co
SEO Case Study and Testimonial
The Little White Wedding Company established a relationship with TopRankings mid-August 2010. From the time The Little White Wedding Company was established to the commencement date in late 2009, several enquiries had been received however only 20 enquiries had been received through search engines and a disappointing four converted into bookings.
At the launch of the business, The Little White Wedding Company’s fees ranged from $285.00 - $3,500.00 (the higher fee being the minimum spend for the largest package available). Fastforward to 2012 and with the growth of the business the services now range between $600.00 - $6,500.00 (the higher fee again being the minimum spend for the largest package available).
Since establishing a relationship with TopRankings, The Little White Wedding Company’s enquiries have steadily increased. In the first six months of SEO 19 online and two phone enquiries were received, in the first 12 months, another 55 online and another phone enquiry were received (during this period a new and improved website was launched) and since then another 43 online and two phone enquiries have been processed.
The online enquiry to conversion ratio for new wedding planning and/or styling bookings
currently sits at approximately 20%. This is such because prospective clients have no
expectations in regards to wedding planning and/or styling fees and often withdraw their
enquiry due to budget restraints.
SEO versus Other Advertising
As SEO is an ongoing process this has proved more expensive than any online or print advertising purchased by The Little White Wedding Company however, with the majority of The Little White Wedding Company’s clients using a search engine as their first step in the wedding planning and/or styling process, the benefits have validated the expense.
With this in mind the SEO has primarily attracted clients for The Little White Wedding Company while maintaining a strong online presence. Any forms of advertising (which is minimal) function to assist with the building of the business profile amongst prospective clients and industry professionals alike.
To date of the 32 weddings on The Little White Wedding Company’s calendars (2010 – present) 6% are received through online or print advertising, 35% are received through referrals from previous clients or industry professionals and 59% through SEO.
There has been a large increase in the number of enquiries received with several converted to bookings since using TopRankings’ SEO. Popular dates within the wedding seasons are booked further in advance with the occasional months reaching capacity quickly.
Due to the nature of the wedding industry and The Little White Wedding Company’s packages, each booking secured has an individual budget, some considerably larger than others. These are based on the client’s financial situation and the decisions they make throughout the wedding planning and/or styling process.
A booking for a “high profile” couple has recently been secured which may be more beneficial for The Little White Wedding Company’s publicity than finances however, it is vital for The Little White Wedding Company to maintain a healthy ranking with the search engines to increase this
After discussing The Little White Wedding Company with a fellow business owner I decided to reach out to the TopRankings team through their recommendation. After establishing The Little White Wedding Company it was realised that the traffic to the website and therefore the number of bookings received was considerably sub-standard.
During my initial contact with TopRankings I had an honest conversation about the way my website was performing and was provided with some invaluable advice regarding the layout and design. As the website was no longer a true reflection of The Little White Wedding Company I decided to have a complete overhaul and take these comments on board
Once the new website was launched I signed the contract with TopRankings and was astounded with the results. Within three months the rankings on various search engines for a number of “key words” had increased dramatically and this was reflected in the number of enquiries that were received.
With the financial investment in SEO I take great comfort knowing that TopRankings have a policy not to take on any competitors and greatly appreciate the weekly reports reflecting the latest results.
Working with TopRankings has been an absolute delight to date and I look forward to continuing my relationship with them. With the number of online enquiries already outweighing those received through other mediums and The Little White Wedding Company’s online presence only improving, it’s an obvious choice and one I have recommended to many industry professionals.