Apologies for the lack of blog entries lately but we at TopRankings have been busy on a recruitment drive, I am proud to say we now will have another 2 members of staff joining us shortly.
Okay so that is the admin stuff out of the way!
I was trying to decide on a blog topic when I received an alert about a blog entry being made by a rival SEO company that stipulated that one of the best way to outrank your competitors is to increase the amount of content on your site. Historically with our clients sites I have proven this NOT to be the case, if this was the case how could we outrank a small finance company over Australias leading banks? How could we make a boutique window blind manufacturer outrank the big window blind companies (ie Kresta, Victory etc).
It is far more effective to have quality words within your website rather than quantity. Adding bloat to your site can in fact penalise your site.
Search engines want to know which sites are more relevant to the searched keywords; they do this by checking for keyword relevance not keyword quantity.
Posts Tagged ‘website’
Is A WebSite That Has More Pages Better Than A Smaller Site?
Thursday, June 25th, 2009
Welcome to our Blog
Tuesday, September 2nd, 2008Welcome to the TopRankings blog. We at TopRankings hope you find the blog not only entertaining but also educational as well.
TopRankings prides itself on its ethical Search Engine Optimisation techniques and are aim is to educate the end user about the wonderful world of SEO and the things to look out for.
Like any industry there are numerous individuals/companies that believe they know what they are doing …we like to call these `cowboys’ then there are others who take pride in their work/results and it is with this bunch you will find TopRankings. We hope that by reading our blog, articles and website you will also realize we take great pride in what we are able to achieve to our growing list of happy clients.
We have numerous areas of SEO we will be discussing over the coming months/year however if there is a particular topic you would like us to blog about then please send us an email to info@toprankings.com.au with your request.
