Apologies for the lack of blog entries lately but we at TopRankings have been busy on a recruitment drive, I am proud to say we now will have another 2 members of staff joining us shortly.
Okay so that is the admin stuff out of the way!
I was trying to decide on a blog topic when I received an alert about a blog entry being made by a rival SEO company that stipulated that one of the best way to outrank your competitors is to increase the amount of content on your site. Historically with our clients sites I have proven this NOT to be the case, if this was the case how could we outrank a small finance company over Australias leading banks? How could we make a boutique window blind manufacturer outrank the big window blind companies (ie Kresta, Victory etc).
It is far more effective to have quality words within your website rather than quantity. Adding bloat to your site can in fact penalise your site.
Search engines want to know which sites are more relevant to the searched keywords; they do this by checking for keyword relevance not keyword quantity.
Posts Tagged ‘seo’
Is A WebSite That Has More Pages Better Than A Smaller Site?
Thursday, June 25th, 2009
New To SEO?
Monday, May 11th, 2009
Some enquiries we get want to know in more detail what SEO is? What are the do’s and do nots of creating a webpage. While their is not a simple answer, Google has kindly produced a starter guide that explains in clear details of the changes one can make to give their webpage better rankings. Of course this is just a starter guide and will set you on the right course but wont make you win the race.
Another great EBOOK we recommend is by our good friend Glenn Murray from Divine Write he has produced what we would describe as the most complete SEO Books around. Glenn goes into the great depth about SEO and includes a range of topics that are sure to wet your appetite.
SEO is a constantly changing landscape and many people simply dont have time to practice with the methodologies in both EBOOKS and thus they employ the services of a SEO firm. However for anyone who wants to learn more we encourage them at the very least to read the books.
To view Google Starter Guide, please click here
Is A Link From Your Site To Our Site Necessary?
Saturday, April 25th, 2009
You have all seen it before if you scroll to the bottom of a webpage and you have a link to the SEO provider? ie http://www.cheapblinds.com.au/ and scroll to the bottom where you will see the link `Search Engine Optimisation’.
We always ask our clients if they have an issue with us putting a link on their webpage to ours? In the majority of cases the clients don’t mind but occasionally some do. If a client accepts or denies our requests doesnt change the service we offer them.
So why would we add a link? For me personally SEO is a work of art and the link is a signature of the artwork. The majority of paintings have signatures so why cant we?
Furthermore adding a link confirms that you are actually performing SEO for that client, in one particularly case we noticed one SEO provider stating they did SEO for a leading bank, upon further investigation we actually found out it was for a very small outside department of the bank which had a very small relationship to the actual bank.
Some providers say that allowing an SEO provider to add a link only boosts the SEO providers rankings, and while this maybe true it certainly doesn’t do any damage to the clients site.
At TopRankings we are proud of our results we achieve and adding a link to us confirms that we don’t try and hide our capabilities. I am very skeptical of companies that don’t add their link; are they ashamed of their results? Of course some clients don’t want to add their link for several legitimate reasons but overall if you are good at SEO you should be proud to showcase your work.
