Apologies for the lack of blog entries lately but we at TopRankings have been busy on a recruitment drive, I am proud to say we now will have another 2 members of staff joining us shortly.

Okay so that is the admin stuff out of the way!

I was trying to decide on a blog topic when I received an alert about a blog entry being made by a rival SEO company that stipulated that one of the best way to outrank your competitors is to increase the amount of content on your site. Historically with our clients sites I have proven this NOT to be the case, if this was the case how could we outrank a small finance company over Australias leading banks? How could we make a boutique window blind manufacturer outrank the big window blind companies (ie Kresta, Victory etc).

It is far more effective to have quality words within your website rather than quantity. Adding bloat to your site can in fact penalise your site.

Search engines want to know which sites are more relevant to the searched keywords; they do this by checking for keyword relevance not keyword quantity.

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