May 11th, 2009
Some enquiries we get want to know in more detail what SEO is? What are the do’s and do nots of creating a webpage. While their is not a simple answer, Google has kindly produced a starter guide that explains in clear details of the changes one can make to give their webpage better rankings. Of course this is just a starter guide and will set you on the right course but wont make you win the race.
Another great EBOOK we recommend is by our good friend Glenn Murray from Divine Write he has produced what we would describe as the most complete SEO Books around. Glenn goes into the great depth about SEO and includes a range of topics that are sure to wet your appetite.
SEO is a constantly changing landscape and many people simply dont have time to practice with the methodologies in both EBOOKS and thus they employ the services of a SEO firm. However for anyone who wants to learn more we encourage them at the very least to read the books.
To view Google Starter Guide, please click here
To view more details of Glenn’s book, please click here
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Tags: New, Newbie, seo, Starter Guide
Posted in Search Engine Optimisation, Starter Assistance | No Comments »
April 25th, 2009
You have all seen it before if you scroll to the bottom of a webpage and you have a link to the SEO provider? ie http://www.cheapblinds.com.au/ and scroll to the bottom where you will see the link `Search Engine Optimisation’.
We always ask our clients if they have an issue with us putting a link on their webpage to ours? In the majority of cases the clients don’t mind but occasionally some do. If a client accepts or denies our requests doesnt change the service we offer them.
So why would we add a link? For me personally SEO is a work of art and the link is a signature of the artwork. The majority of paintings have signatures so why cant we?
Furthermore adding a link confirms that you are actually performing SEO for that client, in one particularly case we noticed one SEO provider stating they did SEO for a leading bank, upon further investigation we actually found out it was for a very small outside department of the bank which had a very small relationship to the actual bank.
Some providers say that allowing an SEO provider to add a link only boosts the SEO providers rankings, and while this maybe true it certainly doesn’t do any damage to the clients site.
At TopRankings we are proud of our results we achieve and adding a link to us confirms that we don’t try and hide our capabilities. I am very skeptical of companies that don’t add their link; are they ashamed of their results? Of course some clients don’t want to add their link for several legitimate reasons but overall if you are good at SEO you should be proud to showcase your work.
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Tags: link, seo, signature
Posted in Search Engine Optimisation | No Comments »
April 22nd, 2009
Left hand page Google results deliver an estimated 5 times the traffic of Google Adwords listing and on a 24/7 basis compared with the limited and ever increasing cost per click of ‘Sponsored Links’ / ‘Google Adwords’.
We’re often asked “Should our business dabble in Google Adwords?”
There are several answers and theories and many businesses will do both Sponsored Links and ‘Search Engine Optimisation’ at some stage. We find many of our existing clients tried Sponsored Links first and learnt the hard way that Adwords whilst beneficial….is not a long term sustainable approach.
My 3 Step Recommendation:
STEP 1:
Invest in a successful website for your business which should include:
(a) A professional and credible looking website
(b) Simple navigation structure for your prospective customers to find relevant information or products
(c) Content on your site, especially the home page that clearly spells out in seconds the product or service your company provides
(d) A number of ways for your customers to engage including a prominently displayed phone number / hyperlinked email address and web form
STEP 2:
Plant the seed for long term sustainable results at a fixed monthly investment through ‘Search Engine Optimisation’. A significant increase in the website traffic should come through between months 6-12 depending on the competitive nature of your chosen keywords. Significant traffic increase and 24/7 exposure on Google to your target market with the successful website described above should get your phone ringing.
STEP 3:
Let the new business sales and profits from ‘Search Engine Optimisation’ boost your ability to then invest in Sponsored Links….after all there is still an estimated 15% market share to be secured.
CONCLUSION:
Both forms of Google exposure will be beneficial for your business when engaging the right professional company to manage the SEO or SEM campaign.
In our experience however, most of our business clients are unable and mostly unwilling to sustain an ever increasing, costly and very limited Sponsored Links advertising campaign.
These businesses prefer to be found at the top left of Google on a 24/7 exposure basis, not only because this is where most of their prospective customers actually click, but more importantly these businesses understand the buying psychology of their prospective customers. These prospective customers continue to use Google to produce and deliver them with results that are the most relevant and trustworthy for their search.
When you are the one appearing towards the top of the search engine, you’re one step closer to closing that next sale….even if the Googler was searching for you at 1am.
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Tags: adwords, pay per click, ppc
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