TopRankings Blog

Archive for the ‘Search Engine Optimisation’ Category

Is Your SEO Company Accountable?

Friday, July 10th, 2009

I dont normally like to use the Blog site to self promote but it has become apparent that their are many many SEO companies out in the wild who dont hold themselves accountable for their actions.

What do I mean by this? Well quite simply does your SEO company have an interest in what they have done positively and perhaps negatively to your site? At TopRankings we send our clients a monthly report,this monthly report shows the client what the current rankings are within the chosen search engines for their keywords. Furthemore clients have the opportunity to logon to their client portal where not only can they see the latest report but can see the initial rankings report of their website before we took over their SEO campaign. This makes our process very transparent to our clients and can clearly see if the SEO tactics we have employed are thus benefiting their rankings.

This report opens us up for critiscim as sometimes rankings do drop but rest assured our highly experienced SEO engineers also have access to these reports and thus concentrate their work on targeting those keywords that may of dropped.

Without these reports we as an SEO company and you as a client are shooting in the dark.

Now is the time to hold your SEO accountable. If you aint getting monthly reports dont think you should be?

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Is A WebSite That Has More Pages Better Than A Smaller Site?

Thursday, June 25th, 2009

Apologies for the lack of blog entries lately but we at TopRankings have been busy on a recruitment drive, I am proud to say we now will have another 2 members of staff joining us shortly.

Okay so that is the admin stuff out of the way!

I was trying to decide on a blog topic when I received an alert about a blog entry being made by a rival SEO company that stipulated that one of the best way to outrank your competitors is to increase the amount of content on your site. Historically with our clients sites I have proven this NOT to be the case, if this was the case how could we outrank a small finance company over Australias leading banks? How could we make a boutique window blind manufacturer outrank the big window blind companies (ie Kresta, Victory etc).

It is far more effective to have quality words within your website rather than quantity. Adding bloat to your site can in fact penalise your site.

Search engines want to know which sites are more relevant to the searched keywords; they do this by checking for keyword relevance not keyword quantity.

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New To SEO?

Monday, May 11th, 2009



Some enquiries we get want to know in more detail what SEO is? What are the do’s and do nots of creating a webpage. While their is not a simple answer, Google has kindly produced a starter guide that explains in clear details of the changes one can make to give their webpage better rankings. Of course this is just a starter guide and will set you on the right course but wont make you win the race.

Another great EBOOK we recommend is by our good friend Glenn Murray from Divine Write he has produced what we would describe as the most complete SEO Books around. Glenn goes into the great depth about SEO and includes a range of topics that are sure to wet your appetite.


SEO is a constantly changing landscape and many people simply dont have time to practice with the methodologies in both EBOOKS and thus they employ the services of a SEO firm. However for anyone who wants to learn more we encourage them at the very least to read the books.



To view Google Starter Guide, please click here


To view more details of Glenn’s book, please click here

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