You may of seen the newest search engine from Microsoft which was showcased over the last few days and is set to go live mid next week. If you havent the search engine is Bing. To learn more about Bing click here.


Bling is a new style of search engine, instead of answering simple questions eg What is the highest mountain in the world? you can simply ask it phrases like traffic, restuarant etc, the results are generated are traffic conditions within your proximity or recommended restaurants in your vicinity. Bing is very clever in the way it approaches search. Say for example you want to book a trip from Melbourne to Sydney, Bing will go out and search all the airlines and travel portals and will display you a summary of the prices, but that is just the beginning it will also predict the likely fare movement either up / down for the short term based on historical trends. This greatly alleviates the need for you to guess if now is the time to book, furthermore once you get to Sydney you will also need a hotel, well it also neatly presents to you an array of hotels that are recommended in Sydney. Bing tightly intergrates with Microsoft Live Search Maps, so not only will you be able to see where the hotel is located you also get the opportunity to do a 3d flyover off the hotel, pretty neat we think.


Their are so many features of Bing you will be impressed with and while Google is a prominent player in Search we cant help feeling that Bing will gain some valuable market share from Google.


TopRankings was fortunate enough to preview Bing at last years PubCon conference in Vegas, at this conference the head of Microsoft Search was previewing Bing (wasnt called Bing then) and all 2000+ people in the room were very excited about what Microsoft have achieved. With our exposure to Bing we are more than confident in delivering our clients high rankings within this search engine as well.


PubCon is a great opportunity for SEO companies to really see what is happening at the major search engines, and TopRankings has no hesitation sending its staff to Vegas every year, afterall our knowledge only helps our clients, and afterall that is what we are here for.

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