Are SEO firms all about money money money?
It seems many are!!
With search engine optimisation being one of the fastest growing industries in Australia, it is regretful that many of our rival SEO providers are clearly rushing to sign up clients well before the client’s website is genuinely ready for online success.
Let me explain.
Just over a month ago a prospective client specialising in home and office cleaning enquired with both TopRankings and one other rival SEO firm.
I spent a good three minutes glancing over the website before quickly concluding it needed a professional overhaul.
- The colour scheme, font size of the text clearly didn’t convey a professional and credible and capable cleaning company. There was no emotional appeal with clean and clear photos or other imagery.
- The architecture of the website was clearly not optimised for the user, nor the search engines.
- Limited call to action cues
I politely invited the prospect to first speak to one of our web design contacts. I explained that through a redesign she will clearly boost her company’s credibility and professionalism and chances of conversions when visitors begin finding her in Google.
Off went the prospect and contacted and engaged the web designer I recommended.
A few short weeks later our web design contact told us that the prospective client was being harassed with a phone call every second day by our rival SEO firm encouraging her to sign up ASAP.
Her feedback to the designer was that since the initial discussion, not once did the rival SEO firm suggest a website redesign.
Any visitor to the current website will agree the site has aged and must undergo an overhaul. I’ve purposefully withheld the URL for now.
TopRankings continues to pick and choose its clients carefully. If the prospective client
- Doesn’t have a professional and credible website
- Doesn’t have a realistic understanding and patience regarding result timeframes.
- Doesn’t understand that like any company we don’t commence work until we are paid.
- Isn’t results and value driven, but cost and ‘face to face fruitless meeting driven’…….
….then we invite them to approach our rivals who ‘guarantee’ results, lock them into 12 month contracts and employ illegal techniques that will see them being banned by Google from appearing anywhere.
We love our loyal clients…they are and continue to be
Patient and realistic about result timeframes
Passionate about leading their industry and growing their business.
Professional and commons sense in their decision making approach. When they chose us in the first place, they glanced at our results page and quickly understood that they would be delivered seriously strong results. That we wouldn’t represent their direct competitors concurrently and most importantly that their investment with TopRankings would be a drop in the ocean when compared with their profitable returns.
And yes the commercial cleaning company is proceeding with TopRankings. The hard working business owner clearly saw who is passionate about her company’s future success.
Noam Judah
