Many of our clients obtain their stated results within the timeframe set by our technical team, however next question is we get should we stay with getting our site optimised even though we now have achieved these results.
Now on the surface this sounds like a ridicilous question to ask but after a while I realised it was a genuine concern from many of our clients. Well the answer forms many parts, their are a list of questions I ask my clients.
. Are you measuring where new clients are coming from?
. Did they actually find you thru the search engines?
. What keyword did they use to find you?
. What is the cost of acquiring the customers? ie does the profit the new sales derive from the internet justify the cost of SEO?
. Should your site not rank highly in search engines what would this do to your bottom line?
Once you know where new clients are coming thru only then can you safely say if you need SEO or not.
The second part of this answer, if you decide to stop SEO; gradually your rankings will fall, this is due to numerous reasons a) SEO techniques change on a weekly basis and not keeping your site upto date with the latest changes will impact your rankings b) Your competitors will often be employing their own SEO techniques thus boosting their rankings which would make your rankings drop.
Everyone knows that the economy is not the best at the moment and organisation are cutting expenditure, however to earn money you need to spend money, it is ultimately upto you to decide if you can afford not to have SEO.
Tags: rankings, Return on investment, seo