Search Engine Optimisation - TopRankings

Historically speaking all of our clients employ our services to get their websites Top Rankings, however search is now becoming personal and customisable.

So what does this mean? In simple terms the search engines can work out your current location where you are searching from and will display results based on your location e.g. if you are residing in South Yarra, Victoria and you typed in hairdresser as a search term in a search engine it will assume that you are searching for a hairdresser within proximity to your location and that you are not looking for a hairdresser in Las Vegas. Therefore everyone’s results can be varied depending on their location and it is for this purpose that we at TopRankings firmly believe that measuring success by rankings will not be a valid option.

What is more important is the amount of traffic coming to your site and the conversion ratio of these visitors.

All websites should have analytics installed and at the very least this should include Google Analytics. Analytics allows you to view the traffic coming to your site, some of the metrics analytics show is how users get to your site, where they go on your site, how long they been on your site, the geo-location of your visitors etc.

In summary if you noticed an increase of sales/enquiries to your website then your SEO is working, if you haven’t noticed an increase then perhaps it is time to engage an SEO company.