Dispelling SEO Myths

As a leading search engine optimisation company, TopRankings takes a very serious, responsible and
accountable approach to delivering long term sustainable results to clients both now and in the
foreseeable future. With no client locked into any 6-12 month term contracts we continue to retain a
highly loyal customer base who continue to hold our company accountable for results each month.

Fortunately....we deliver great results.

This brief article aims to dispel many myths and misleading statements and ‘service packages’ made
and ‘offered’ by other Search Engine Optimisation providers that leads business owners astray about
the true tasks and activities required to deliver page #1 Google results in an ever changing search
engine landscape.

We’ve decided to write this brief article as many interested prospective clients seem to ask the same
questions about what we do as a boutique Search Engine Optimisation company on a daily, weekly
and/or monthly basis.

 

In summary our task is to get you at the top of search engines. The tasks required for each customer
will always vary week by week and also varies from client to client depending on the competitive
nature of the keyword and respective industry.

 

What Search Engine Optimisation used to be?

 

12 months to 2 Years ago ranking highest was all about links and how many links one would have, i.e;
having 1000 links was definitely better than having 10 links. These links could be links to your sites
from directories, articles, press releases, blogs, social media, bookmarks and the list go on.
But website optimisation is a changing landscape and the number of links is no longer a short term
boost for your rankings. What is more important is your content and website structure etc, and while
links have some importance, the weight of this importance has diminished over time. Links in our
opinion and professional experience are a form of self promotion. Self promotion never ever works in
real life and SEO is no different. Good content makes good SEO, nothing else matters nearly as much,
but content isn’t just about the words on the page, it is how the page is coded including errors in
coding etc.

 

TopRankings is of the opinion that if your SEO provider is trying overly focussed on links then you
should seriously question the validity and credibility of your SEO provider. Can they demonstrate
results they have achieved for a competitive keyword within the last 3 months? Creating more links
to your site is not only an amateur method, but it has been proven that any result achieved through
this method alone is not sustained.

At TopRankings we not only focus only getting your site to the top today and tomorrow but for also
the foreseeable future. There is literally no point in getting you to the Top to only find out you have
dropped out of the index just as quick as you have arrived there. Furthermore we have clear proof to
easily demonstrate results we’ve achieved for some clients who have significantly less links and
website pages to their online competitors.

TopRankings takes a different approach to how we get a client results. We don’t look at quick fixes
as stated above. The work we do is diligent and is done to ensure your site’s success. Some clients
will require press releases, some clients will need help creating articles, some clients may also
require Social media. If we believe the clients site can benefit from these then we will assist the
client in the creation and distribution of these items, however we have managed to achieve and
sustain rankings for our clients by not performing these tasks and are always heavily investing our
time and financial resources to be abreast of the latest and most important techniques in search.
When an SEO Agency offer ‘packages’ riddled with so many features and activities, how do you really
know which one will simply drive more business enquiries through your website without underpaying
or overpaying for the service?

Our goal at TopRankings is for you to remain our client for an ongoing period of time, the only way
we can achieve this is if you see value in the work we continue to deliver. If we don’t get you
rankings then you will leave, nothing can be simpler to understand than that.
SEO is not rocket science, don’t let other fool you into thinking it is.