Anti PPC - Adwords Y

Adword campaigns deliver instant traffic but prove to be a very costly, short term band aid solution for companies seeking to attract quality clients indefinitely.

Effective management of Adword campaigns either use up a company’s precious staff hours to monitor daily performance in house or outsource this ongoing task externally at an additional expense to the Adword daily budget. Once the daily budgets to Google run out, so too does the company’s web presence instantly disappear.

Conversely, the services of a Premium SEO (Search Engine Optimisation) firm is typically provided at a fixed monthly cost across a number of keywords. Once top rankings on Google have been achieved, not only do the keyword positions remain sustainable, most studies reveal that organic results typically attract 75%-80% of the target market when compared to 15% of the sponsored listings campaigns.

These facts should leave companies serious about significant growth in no doubt, that organic search engine optimisation (SEO) should form an integral part of the marketing mix.